Ballachulish, GB
Part of the Fort William market area
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Overview
Annual Rev
£43.8k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£219
12 mo avg
↑18%
from prior 12 mo
Lead time
47 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£87
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Fort William market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£33,533 | — | — |
| Air conditioning | 🔒 6• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Sauna | 🔒 4• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 6• (•%) | 🔒 +£9••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 2•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Pool | 🔒 7• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Gym | 🔒 1•• (••%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Internet | 🔒 1••• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.1 nights)
3 bedrooms (4.1 nights)
2 bedrooms (4.1 nights)
1 bedroom (3.3 nights)
Studio (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£180)
3 bedrooms (£81)
2 bedrooms (£54)
1 bedroom (£46)
Studio (£43)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Over the 12 months ending August 2026, the Fort William market averaged 1,185 active Airbnb and VRBO listings, up 0% from a year earlier.
An average Fort William listing earns £38K/year. High-performing listings earn £75K, while low-performing listings earn £20K.
Average occupancy in Fort William is 43%, producing RevPAR of £73 per available night.
4+ bedroom listings generate the highest average annual revenue in Fort William, at £62K.
Rules vary across Fort William. Fort William: Moderate. Licensing required under Scottish regulations. Standard planning permission for change of use in some areas. Enforcement increasing but inconsistent. Oban: Moderate. Licensing mandatory, planning permission needed in control areas. Growing enforcement as council addresses overtourism concerns. Glencoe: Lenient. Basic licensing requirements. Rural location means lighter oversight. Limited active enforcement. Isle of Skye: Moderate-Strict. Licensing required, planning controls in place. Active enforcement due to overtourism pressure and community concerns. Verify requirements for the property's jurisdiction.
The Fort William Airbnb and VRBO market appears broadly balanced. Supply has grown 0% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (96%), Internet (92%), TV (92%). The strongest positive revenue associations are Hot Tub (+83%), Air Conditioning (+45%), Ev Charger (+24%).
Average daily rate in Fort William is £226, down 2% year-over-year. Rates peak in August and are lowest in November.
Guests in Fort William book an average of 46 days in advance, down 12% from last year. Booking windows range from 44 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Thursday.