Ashford
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Overview
Annual Rev
£25.5k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£152
12 mo avg
↑15%
from prior 12 mo
Lead time
34 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£48
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Ashford market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£27,500 | — | — |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 6• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 4• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 9 (•%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 5•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 4• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£9•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.0 nights)
3 bedrooms (5.7 nights)
4+ bedrooms (4.7 nights)
1 bedroom (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£133)
3 bedrooms (£85)
2 bedrooms (£73)
1 bedroom (£44)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Over the 12 months ending August 2026, the Ashford market averaged 958 active Airbnb and VRBO listings, down 5% from a year earlier.
An average Ashford listing earns £20K/year. High-performing listings earn £45K, while low-performing listings earn £8K.
Average occupancy in Ashford is 32%, producing RevPAR of £39 per available night.
4+ bedroom listings generate the highest average annual revenue in Ashford, at £35K.
Rules vary across Ashford. Ashford: Lenient. No specific STR licensing. Planning permission needed for change of use if entire home let frequently. Light enforcement, many hosts operate without permission. Canterbury: Lenient. No STR registration system. Planning permission required for material change of use. Minimal proactive enforcement, complaint-driven. Folkestone: Lenient. No dedicated STR regulations or licensing. Standard planning rules apply. Very light enforcement, hosts operate freely in most areas. Verify requirements for the property's jurisdiction.
The Ashford Airbnb and VRBO market appears broadly balanced. Supply has declined 5% year-over-year, while RevPAR has decreased 0%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (93%), TV (92%), Internet (92%). The strongest positive revenue associations are Hot Tub (+53%), Washing Machine (+40%), TV (+26%).
Average daily rate in Ashford is £163, up 14% year-over-year. Rates peak in August and are lowest in November.
Guests in Ashford book an average of 35 days in advance, down 8% from last year. Booking windows range from 34 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 32% higher than weekday occupancy.