Ashford
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Annual revenue (actual)
£25.7k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
43%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£154
12 mo avg
↑16%
from prior 12 mo
Lead time
37 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£51
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Ashford market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£26,027 | — | — |
| Hot Tub | 🔒 5• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Gym | 🔒 4• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 5•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pool | 🔒 5• (•%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| EV Charger | 🔒 5• (•%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.3 nights)
2 bedrooms (4.9 nights)
4+ bedrooms (4.3 nights)
1 bedroom (4.3 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£136)
3 bedrooms (£84)
2 bedrooms (£74)
1 bedroom (£41)
Studio (£15)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Over the 12 months ending September 2026, the Ashford market averaged 968 active Airbnb and VRBO listings, down 2% from a year earlier and up 5% over two years.
An average Ashford listing earns £20K/year. High-performing listings earn £46K, while low-performing listings earn £7K.
Average occupancy in Ashford is 32%, producing RevPAR of £41 per available night.
4+ bedroom listings generate the highest average annual revenue in Ashford, at £35K.
Rules vary across Ashford. Ashford: Lenient. No specific short-term rental regulations or licensing requirements. Follows standard planning laws. Minimal enforcement, hosts operate freely. Canterbury: Lenient. No dedicated STR permits required. Planning permission needed for change of use if primary residence becomes rental. Light enforcement, many operate without issues. Folkestone: Lenient. No specific STR licensing scheme. Standard planning and tax rules apply. Minimal active enforcement, hosts generally operate without restrictions. Verify requirements for the property's jurisdiction.
The Ashford Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 8%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (94%), TV (92%), Internet (91%). The strongest positive revenue associations are Hot Tub (+53%), Washing Machine (+42%), TV (+26%).
Average daily rate in Ashford is £165, up 15% year-over-year. Rates peak in August and are lowest in November.
Guests in Ashford book an average of 36 days in advance. Booking windows range from 34 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 34% higher than weekday occupancy.
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