Argyll
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Annual revenue (actual)
£32.9k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£184
12 mo avg
↑17%
from prior 12 mo
Lead time
46 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£67
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Argyll market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£26,246 | — | — |
| Hot Tub | 🔒 9• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Sauna | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 6• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 6•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.5 nights)
3 bedrooms (4.4 nights)
2 bedrooms (4.1 nights)
1 bedroom (3.9 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£120)
3 bedrooms (£87)
2 bedrooms (£60)
1 bedroom (£39)
Studio (£28)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Over the 12 months ending September 2026, the Argyll market averaged 1,429 active Airbnb and VRBO listings, down 2% from a year earlier.
An average Argyll listing earns £29K/year. High-performing listings earn £58K, while low-performing listings earn £14K.
Average occupancy in Argyll is 40%, producing RevPAR of £60 per available night.
4+ bedroom listings generate the highest average annual revenue in Argyll, at £51K.
Rules vary across Argyll. Oban: Moderate. Scotland-wide licensing scheme requires host registration and safety compliance. Argyll & Bute Council processes applications. Moderate enforcement through complaints. Fort William: Moderate. Same Scotland licensing applies. Highland Council administers permits. Planning permission needed for primary-use STRs. Moderate enforcement. Inveraray: Moderate. Argyll & Bute licensing required. Small village with limited enforcement capacity. Light active monitoring. Campbeltown: Moderate. Argyll & Bute licensing scheme. Remote location means lighter enforcement. Compliance generally voluntary. Verify requirements for the property's jurisdiction.
The Argyll Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 9%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (95%), TV (93%), Internet (90%). The strongest positive revenue associations are Hot Tub (+56%), Washing Machine (+31%), Bbq (+30%).
Average daily rate in Argyll is £194, up 2% year-over-year. Rates peak in July and are lowest in November.
Guests in Argyll book an average of 44 days in advance, down 1% from last year. Booking windows range from 43 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 7% higher than weekday occupancy.
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