Troyes

As of June 2026, Troyes, Reims, Dijon, Auxerre have 2,045 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Troyes generates €13K per year. High-performing properties earn €28K/year, while low-performing properties earn €6K/year. The wide revenue variance relative to shrinking supply suggests that top-tier assets are capturing a disproportionate share of demand, effectively insulating themselves from broader market contraction.

Airbnb and VRBO can be profitable in Troyes. Average annual revenue is €13K with 32% occupancy. High-performing properties earn up to €28K/year. This significant performance gap indicates that profitability is highly sensitive to asset-specific appeal, even as overall market revenue experiences a downward trend.

The average occupancy rate for Airbnbs and VRBOs in Troyes is 32%. This occupancy level, combined with an average nightly rate of €108, results in a RevPAR (revenue per available room) of €22 per day.

4+ bedroom properties demonstrate the strongest performance in Troyes, with annual revenue of €31K. These properties balance operating costs and rental demand most effectively in the Troyes market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Troyes area. Troyes: Lenient. Registration with town hall required, tourist tax collection. Light enforcement, many operate informally. Reims: Moderate. Declaration to mayor's office mandatory, primary residence rule for 120+ days/year. Moderate enforcement in city center. Dijon: Moderate. Registration required, primary residence restriction, 120-day annual cap for secondary homes. Periodic enforcement checks. Auxerre: Lenient. Basic registration, tourist tax. Minimal enforcement, informal rentals common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Troyes Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics. The simultaneous decline in both metrics suggests an ongoing market correction where occupancy levels remain pressured despite a reduction in total available inventory.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -31% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Troyes listings include: Kitchen (93%), Tv (92%), Heating (84%), Washing Machine (74%), Parking (54%). Amenities that boost revenue the most include Pool, Bbq, Bicycles, with Pool properties earning approximately 86% more (€35K/year vs €19K/year).

Monthly estimated revenue per listing in Troyes over the last 12 months: May: €734, June: €654, July: €881, August: €946, September: €616, October: €756, November: €636, December: €790, January: €500, February: €402, March: €492, April: €823. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Troyes is €108, up 23% year-over-year. By property size: 1-bedroom properties average €72/night, 2-bedroom properties average €96/night, 3-bedroom properties average €131/night, 4+ bedroom properties average €278/night. Rates peak in December and are lowest in June.

Guests in Troyes book an average of 25 days in advance, down 29% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 26 days, 3-bedroom: 29 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Troyes Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 11%, occupancy fell 11%, average nightly rates increased 23%, and lead time decreased 29%. These metrics highlight a shift toward shorter booking windows and higher pricing, which has not yet offset the impact of decreased occupancy on total revenue.

In Troyes, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 21% higher occupancy than weekdays.