Tours

As of May 2026, Tours, Amboise, Chenonceau have 4,412 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Tours generates €15K per year. High-performing properties earn €32K/year, while low-performing properties earn €7K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, with top-tier assets capturing a disproportionate share of demand despite the overall 13% decline in annual revenue per listing.

Airbnb and VRBO can be profitable in Tours. Average annual revenue is €15K with 34% occupancy. High-performing properties earn up to €32K/year. An 11% reduction in total supply indicates a market contraction, yet the revenue gap highlights that operators capable of navigating lower occupancy environments can still achieve significant returns.

The average occupancy rate for Airbnbs and VRBOs in Tours is 34%. This occupancy level, combined with an average nightly rate of €122, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Tours, with annual revenue of €37K. These properties balance operating costs and rental demand most effectively in the Tours market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tours area. Tours: Moderate. Registration required with city hall, tourist tax collection mandatory. Standard French STR rules apply. Moderate enforcement in tourist areas. Amboise: Moderate. Declaration to mayor required, tourist tax collection. Small town with lighter oversight than Tours but rules exist. Limited enforcement. Chenonceau: Lenient. Village has minimal STR infrastructure. Basic tourist tax applies. Very light enforcement due to small size and tourism focus. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tours Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. This simultaneous contraction suggests a cooling market where reduced inventory is struggling to offset the downward pressure on per-unit earnings.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 21% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Tours listings include: Kitchen (97%), Tv (86%), Heating (84%), Washing Machine (71%), Parking (48%). Amenities that boost revenue the most include Hot Tub, Pool, Washing Machine, with Hot Tub properties earning approximately 74% more (€38K/year vs €22K/year).

Monthly estimated revenue per listing in Tours over the last 12 months: May: €950, June: €818, July: €997, August: €1K, September: €735, October: €826, November: €610, December: €886, January: €448, February: €443, March: €595, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tours is €122, up 20% year-over-year. By property size: 1-bedroom properties average €80/night, 2-bedroom properties average €109/night, 3-bedroom properties average €147/night, 4+ bedroom properties average €360/night. Rates peak in December and are lowest in May.

Guests in Tours book an average of 32 days in advance, down 25% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 35 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tours Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 13%, occupancy fell 9%, average nightly rates increased 20%, and lead time decreased 25%. These metrics illustrate a shift toward shorter booking windows and higher pricing, forcing lower occupancy levels across the broader market.

In Tours, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 19% higher occupancy than weekdays.