Tours
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Overview
Annual Rev
€18.9k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
€120
12 mo avg
↑20%
from prior 12 mo
Lead time
33 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
€34
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Tours market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€27,175 | — | — |
| Pool | 🔒 3•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +€9••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Barbecue | 🔒 9•• (••%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Air conditioning | 🔒 7•• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Lake Access | 🔒 1•• (•%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
1 bedroom (4.6 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (€135)
3 bedrooms (€68)
2 bedrooms (€48)
1 bedroom (€33)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
Over the 12 months ending August 2026, the Tours market averaged 4,509 active Airbnb and VRBO listings, down 4% from a year earlier and up 65% over two years.
An average Tours listing earns €17K/year. High-performing listings earn €36K, while low-performing listings earn €7K.
Average occupancy in Tours is 33%, producing RevPAR of €31 per available night.
4+ bedroom listings generate the highest average annual revenue in Tours, at €43K.
Rules vary across Tours. Tours: Moderate. Registration required with city hall, tourist tax collection mandatory. Standard French STR rules apply. Moderate enforcement in city center. Amboise: Lenient. Tourist tax collection required, basic registration. Small town with tourism focus, light enforcement, many hosts operate informally. Chenonceau: Lenient. Minimal oversight in small village. Tourist tax expected but enforcement very light given tiny population and tourism economy. Verify requirements for the property's jurisdiction.
The Tours Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 20%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (98%), Heating (94%), Parking (92%). The strongest positive revenue associations are Pool (+89%), Bbq (+61%), Washing Machine (+56%).
Average daily rate in Tours is €131, up 26% year-over-year. Rates peak in July and are lowest in January.
Guests in Tours book an average of 33 days in advance, down 9% from last year. Booking windows range from 30 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 22% higher than weekday occupancy.