Toulon

As of May 2026, Toulon, Hyères, Marseille have 8,350 active Airbnb and VRBO listings. This represents a 15% decrease from the previous year.

The average Airbnb or VRBO in Toulon generates €13K per year. High-performing properties earn €33K/year, while low-performing properties earn €7K/year. The substantial revenue spread suggests a market where top-tier assets capture a disproportionate share of demand, decoupling from the broader 31% YoY revenue contraction seen across the average listing.

Airbnb and VRBO can be profitable in Toulon. Average annual revenue is €13K with 34% occupancy. High-performing properties earn up to €33K/year. A 34% occupancy rate alongside declining revenue metrics indicates that market entry is increasingly sensitive to asset-specific performance rather than general demand volume.

The average occupancy rate for Airbnbs and VRBOs in Toulon is 34%. This occupancy level, combined with an average nightly rate of €137, results in a RevPAR (revenue per available room) of €21 per day.

4+ bedroom properties demonstrate the strongest performance in Toulon, with annual revenue of €32K. These properties balance operating costs and rental demand most effectively in the Toulon market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Toulon area. Toulon: Moderate. Registration required, primary residence rule, 120-day annual cap for secondary homes. Moderate enforcement with occasional checks. Hyères: Moderate. Declaration required, primary residence must be registered, 120-day limit on non-primary residences. Light to moderate enforcement. Marseille: Strict. Registration mandatory, primary residence only, compensation requirement for secondary homes, density limits in zones. Active enforcement with fines and monitoring. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Toulon Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 15% year-over-year, while RevPAR has decreased 31%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests that declining market interest is offsetting the reduction in available inventory, keeping the competitive landscape stable but subdued.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -27% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Toulon listings include: Kitchen (96%), Tv (90%), Washing Machine (83%), Heating (80%), Air Conditioning (70%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 76% more (€40K/year vs €23K/year).

Monthly estimated revenue per listing in Toulon over the last 12 months: May: €691, June: €724, July: €1K, August: €1K, September: €708, October: €628, November: €404, December: €648, January: €271, February: €277, March: €348, April: €817. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Toulon is €137, up 19% year-over-year. By property size: 1-bedroom properties average €93/night, 2-bedroom properties average €133/night, 3-bedroom properties average €216/night, 4+ bedroom properties average €460/night. Rates peak in August and are lowest in January.

Guests in Toulon book an average of 29 days in advance, down 32% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 31 days, 3-bedroom: 34 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Toulon Airbnb and VRBO market has seen the following changes: supply declined 15%, revenue per listing decreased 31%, occupancy fell 8%, average nightly rates increased 19%, and lead time decreased 32%. Rising rates paired with falling lead times and lower occupancy point to a shift toward shorter, more spontaneous booking patterns amid softening overall demand.

In Toulon, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 7% higher occupancy than weekdays.