Serre Chevalier

As of June 2026, Briançon, Serre Chevalier, Montgenèvre have 2,326 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Briançon generates €15K per year. High-performing properties earn €30K/year, while low-performing properties earn €8K/year. The twofold revenue gap suggests that market returns are highly sensitive to property-specific positioning rather than broad market trends, especially as total supply contracts.

Airbnb and VRBO can be profitable in Briançon. Average annual revenue is €15K with 35% occupancy. High-performing properties earn up to €30K/year. A 35% occupancy rate indicates significant seasonal reliance, where top earners likely capture a disproportionate share of peak demand during the shrinking overall supply pool.

The average occupancy rate for Airbnbs and VRBOs in Briançon is 35%. This occupancy level, combined with an average nightly rate of €149, results in a RevPAR (revenue per available room) of €28 per day.

4+ bedroom properties demonstrate the strongest performance in Briançon, with annual revenue of €33K. These properties balance operating costs and rental demand most effectively in the Briançon market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Briançon area. Briançon: Moderate. Registration required, declaration to mayor mandatory. Standard French STR rules apply. Moderate enforcement in tourist zones. Serre Chevalier: Lenient. Basic registration needed, minimal restrictions in ski resort area. Light enforcement, tourism-friendly approach. Montgenèvre: Lenient. Simple declaration process, few restrictions given ski resort status. Very light enforcement, STRs encouraged for tourism economy. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Briançon Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 4%. This indicates balanced supply-demand dynamics. The concurrent drop in both supply and revenue suggests that demand is softening at a rate that offsets the reduction in available inventory.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 74% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-May) when gaining traction is harder.

The most common amenities in Briançon listings include: Kitchen (90%), Tv (88%), Heating (66%), Washing Machine (64%), Balcony (58%). Amenities that boost revenue the most include Washing Machine, Bbq, Internet, with Washing Machine properties earning approximately 56% more (€33K/year vs €21K/year).

Monthly estimated revenue per listing in Briançon over the last 12 months: May: €351, June: €390, July: €661, August: €827, September: €380, October: €360, November: €383, December: €1K, January: €2K, February: €2K, March: €1K, April: €520. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Briançon is €149, up 23% year-over-year. By property size: 1-bedroom properties average €92/night, 2-bedroom properties average €121/night, 3-bedroom properties average €187/night, 4+ bedroom properties average €433/night. Rates peak in February and are lowest in June.

Guests in Briançon book an average of 33 days in advance, down 20% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 34 days, 3-bedroom: 38 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Briançon Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 4%, occupancy fell 10%, average nightly rates increased 23%, and lead time decreased 20%. These metrics point to a shift toward shorter-notice bookings and higher price sensitivity, indicating a more reactive, opportunistic booking environment.

In Briançon, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 7% higher occupancy than weekdays.