Saint-lô
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Overview
Annual Rev
€15.9k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 €1••
12 mo avg
••.•%
from prior 12 mo
Lead time
31 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€26
12 mo avg
↓33%
from prior 12 mo
Methodology note: Figures reflect Saint-lô market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | 464 (67%) | +€6,263 (+33%) | €25,120 | €18,857 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.5 nights)
2 bedrooms (5.7 nights)
4+ bedrooms (5.4 nights)
1 bedroom (5.0 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€107)
3 bedrooms (€69)
2 bedrooms (€50)
1 bedroom (€28)
Studio (€26)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
As of June 2026, Saint-Lô, Granville, Coutances have 1,330 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.
The average Airbnb or VRBO in Saint-Lô generates €12K per year. High-performing properties earn €28K/year, while low-performing properties earn €5K/year. This wide revenue spread highlights a significant performance gap, suggesting that earnings are heavily influenced by specific listing characteristics rather than baseline market demand.
Airbnb and VRBO can be profitable in Saint-Lô. Average annual revenue is €12K with 32% occupancy. High-performing properties earn up to €28K/year. The delta between average and top-tier revenue indicates that market saturation is low enough to reward operators who differentiate their offerings effectively.
The average occupancy rate for Airbnbs and VRBOs in Saint-Lô is 32%. This occupancy level, combined with an average nightly rate of €119, results in a RevPAR (revenue per available room) of €21 per day.
4+ bedroom properties demonstrate the strongest performance in Saint-Lô, with annual revenue of €23K. These properties balance operating costs and rental demand most effectively in the Saint-Lô market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Saint-Lô area. Saint-Lô: Lenient. Must register as meublé de tourisme, declare tourism tax. Minimal enforcement, hosts operate freely. Granville: Lenient. Tourism registration and tax declaration required. Light enforcement, compliance varies. Coutances: Lenient. Standard French registration as furnished tourist accommodation, tourism tax. Minimal active enforcement, self-regulation common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Saint-Lô Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 22%. This indicates balanced supply-demand dynamics. The simultaneous decline in both supply and revenue suggests a broader contraction in market activity rather than an oversupply issue.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.
The most common amenities in Saint-Lô listings include: Kitchen (90%), Tv (85%), Heating (75%), Washing Machine (65%), Bbq (55%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Pool, with Washing Machine properties earning approximately 36% more (€25K/year vs €19K/year).
Monthly estimated revenue per listing in Saint-Lô over the last 12 months: May: €742, June: €620, July: €877, August: €1K, September: €581, October: €575, November: €409, December: €697, January: €339, February: €372, March: €402, April: €896. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Saint-Lô is €119, up 15% year-over-year. By property size: 1-bedroom properties average €77/night, 2-bedroom properties average €97/night, 3-bedroom properties average €120/night, 4+ bedroom properties average €274/night. Rates peak in December and are lowest in June.
Guests in Saint-Lô book an average of 30 days in advance, down 27% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 30 days, 3-bedroom: 31 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Saint-Lô Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 22%, occupancy fell 11%, average nightly rates increased 15%, and lead time decreased 27%. These shifts point to a shrinking booking window and price sensitivity, signaling tighter competition for fewer active travelers.
In Saint-Lô, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 14% higher occupancy than weekdays.