Saint-étienne

As of June 2026, Saint-Étienne, Lyon have 1,181 active Airbnb and VRBO listings. This represents a 20% decrease from the previous year.

The average Airbnb or VRBO in Saint-Étienne generates €10K per year. High-performing properties earn €21K/year, while low-performing properties earn €4K/year. Supply contraction of nearly 20% YoY paired with flat revenue suggests hosts are exiting rather than competing harder, indicating a consolidating market where the performance gap between top and average properties is widening despite reduced competition.

Airbnb and VRBO can be profitable in Saint-Étienne. Average annual revenue is €10K with 33% occupancy. High-performing properties earn up to €21K/year. Declining supply year-over-year suggests reduced competition, while the significant gap between average and high-performing properties indicates market stratification where property differentiation substantially impacts returns.

The average occupancy rate for Airbnbs and VRBOs in Saint-Étienne is 33%. This occupancy level, combined with an average nightly rate of €80, results in a RevPAR (revenue per available room) of €17 per day.

4+ bedroom properties demonstrate the strongest performance in Saint-Étienne, with annual revenue of €22K. These properties balance operating costs and rental demand most effectively in the Saint-Étienne market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Saint-Étienne area. Saint-Étienne: Lenient. Registration required, tourist tax collection. Minimal enforcement, many unregistered hosts operate. Lyon: Strict. Registration mandatory, primary residence only, 120-day cap for non-primary, compensation requirement in commercial zones. Active enforcement with fines and delisting. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Saint-Étienne Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 20% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($9,620) and high-performing properties ($20,535) suggests market segmentation, where differentiated offerings command premium positioning despite modest 33% occupancy rates.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -81% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Saint-Étienne listings include: Kitchen (94%), Tv (92%), Heating (88%), Washing Machine (72%), Parking (56%). Amenities that boost revenue the most include Bbq, Washing Machine, Pets Allowed, with Bbq properties earning approximately 50% more (€22K/year vs €15K/year).

Monthly estimated revenue per listing in Saint-Étienne over the last 12 months: May: €489, June: €474, July: €579, August: €594, September: €516, October: €606, November: €510, December: €687, January: €417, February: €363, March: €464, April: €610. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Saint-Étienne is €80, up 23% year-over-year. By property size: 1-bedroom properties average €60/night, 2-bedroom properties average €83/night, 3-bedroom properties average €115/night, 4+ bedroom properties average €234/night. Rates peak in December and are lowest in June.

Guests in Saint-Étienne book an average of 24 days in advance, down 23% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 24 days, 3-bedroom: 26 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Saint-Étienne Airbnb and VRBO market has seen the following changes: supply declined 20%, revenue per listing decreased 7%, occupancy fell 5%, average nightly rates increased 23%, and lead time decreased 23%. The sharp rate increase amid falling occupancy suggests hosts are competing for fewer bookings rather than capturing demand growth, while the substantial revenue gap between top and average performers indicates significant performance stratification.

In Saint-Étienne, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 11% higher occupancy than weekdays.