Rouen
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Annual revenue (actual)
€18.1k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€113
12 mo avg
↑22%
from prior 12 mo
Lead time
28 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
€34
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect Rouen market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€36,843 | — | — |
| Gym | 🔒 2• (•%) | 🔒 +€3•••• (+•••%) | 🔒 €5•••• | 🔒 €2•••• |
| Sauna | 🔒 5• (•%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| Barbecue | 🔒 7•• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| EV Charger | 🔒 9• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Parking | 🔒 1••• (••%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Internet | 🔒 1••• (••%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Pets Allowed | 🔒 6•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.4 nights)
3 bedrooms (4.8 nights)
1 bedroom (4.7 nights)
Studio (4.4 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms (€114)
3 bedrooms (€65)
2 bedrooms (€44)
1 bedroom (€31)
Studio (€26)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Over the 12 months ending September 2026, the Rouen market averaged 3,338 active Airbnb and VRBO listings, down 3% from a year earlier and up 95% over two years.
An average Rouen listing earns €16K/year. High-performing listings earn €34K, while low-performing listings earn €6K.
Average occupancy in Rouen is 34%, producing RevPAR of €31 per available night.
4+ bedroom listings generate the highest average annual revenue in Rouen, at €41K.
Rules vary across Rouen. Rouen: Moderate. Registration required, primary residence rule, 120-day annual cap for non-primary residences. Enforcement increasing but inconsistent. Le Havre: Moderate. Declaration mandatory, primary residence requirement, registration number needed. Standard enforcement, some unlicensed operations exist. Dieppe: Lenient. Basic declaration required, minimal restrictions. Light enforcement, few reported violations. Étretat: Lenient. Tourist town with minimal regulations, basic business registration. Very light enforcement, tourism-friendly approach. Verify requirements for the property's jurisdiction.
The Rouen Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 28%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (99%), Heating (96%), Internet (93%). The strongest positive revenue associations are Pool (+170%), Bbq (+109%), Hot Tub (+73%).
Average daily rate in Rouen is €124, up 25% year-over-year. Rates peak in July and are lowest in February.
Guests in Rouen book an average of 28 days in advance, down 3% from last year. Booking windows range from 25 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 21% higher than weekday occupancy.
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