Rouen

As of June 2026, Rouen, Le Havre, Dieppe, Étretat have 3,195 active Airbnb and VRBO listings. This represents a 15% decrease from the previous year.

The average Airbnb or VRBO in Rouen generates €14K per year. High-performing properties earn €30K/year, while low-performing properties earn €6K/year. The wide revenue gap suggests that market returns are highly sensitive to specific asset positioning, as total supply contraction has not yet buoyed average earnings.

Airbnb and VRBO can be profitable in Rouen. Average annual revenue is €14K with 34% occupancy. High-performing properties earn up to €30K/year. A 34% occupancy rate alongside declining supply points toward a market where demand is concentrated, rewarding top-tier units while leaving average inventory underutilized.

The average occupancy rate for Airbnbs and VRBOs in Rouen is 34%. This occupancy level, combined with an average nightly rate of €115, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Rouen, with annual revenue of €34K. These properties balance operating costs and rental demand most effectively in the Rouen market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rouen area. Rouen: Moderate. Registration required with city hall, primary residence rule for rentals over 120 days/year. Moderate enforcement with occasional checks. Le Havre: Moderate. Declaration required, primary residence rule applies, 120-day annual cap for non-primary homes. Standard enforcement. Dieppe: Lenient. Basic registration with tourist office recommended. Minimal restrictions or active enforcement. Étretat: Lenient. Tourist registration encouraged but not strictly required. Light enforcement, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rouen Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 15% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The synchronized reduction in both inventory and revenue suggests a natural market recalibration rather than a sudden demand collapse.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 7% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Rouen listings include: Kitchen (98%), Heating (90%), Tv (89%), Washing Machine (67%), Parking (54%). Amenities that boost revenue the most include Pool, Bbq, Bicycles, with Pool properties earning approximately 160% more (€53K/year vs €20K/year).

Monthly estimated revenue per listing in Rouen over the last 12 months: May: €827, June: €755, July: €940, August: €1K, September: €713, October: €817, November: €672, December: €905, January: €576, February: €507, March: €592, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rouen is €115, up 23% year-over-year. By property size: 1-bedroom properties average €77/night, 2-bedroom properties average €108/night, 3-bedroom properties average €152/night, 4+ bedroom properties average €342/night. Rates peak in December and are lowest in June.

Guests in Rouen book an average of 27 days in advance, down 21% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 28 days, 3-bedroom: 31 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rouen Airbnb and VRBO market has seen the following changes: supply declined 15%, revenue per listing decreased 6%, occupancy fell 6%, average nightly rates increased 23%, and lead time decreased 21%. Rising rates paired with falling occupancy reflect a shift toward shorter booking windows, indicating a more reactive, demand-driven landscape.

In Rouen, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 16% higher occupancy than weekdays.