Reims
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Overview
Annual Rev
€18.3k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
€104
12 mo avg
↑17%
from prior 12 mo
Lead time
28 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
€35
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Reims market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€15,978 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Sauna | 🔒 2• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Hot Tub | 🔒 8• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Gym | 🔒 1• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 8•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Bicycles | 🔒 3• (•%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Air conditioning | 🔒 3•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.5 nights)
3 bedrooms (4.4 nights)
1 bedroom (4.2 nights)
2 bedrooms (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€119)
3 bedrooms (€57)
2 bedrooms (€40)
1 bedroom (€28)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Reims market averaged 1,897 active Airbnb and VRBO listings, up 4% from a year earlier and up 130% over two years.
An average Reims listing earns €18K/year. High-performing listings earn €37K, while low-performing listings earn €7K.
Average occupancy in Reims is 36%, producing RevPAR of €34 per available night.
4+ bedroom listings generate the highest average annual revenue in Reims, at €46K.
Rules vary across Reims. Reims: Moderate. Registration with city required, primary residence rule for full-time rentals, 120-day annual cap for secondary homes. Enforcement exists but inconsistent. Épernay: Lenient. Declaration to mayor required for tourist accommodations. Minimal enforcement, hosts operate freely. Châlons-en-Champagne: Lenient. Basic tourist accommodation declaration needed. Light enforcement, few restrictions applied in practice. Verify requirements for the property's jurisdiction.
The Reims Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in May and August; it is lowest in January and February.
The most common amenities are Kitchen (99%), Heating (96%), TV (96%). The strongest positive revenue associations are Bbq (+80%), Hot Tub (+56%), Washing Machine (+35%).
Average daily rate in Reims is €121, up 22% year-over-year. Rates peak in May and are lowest in January.
Guests in Reims book an average of 28 days in advance, down 7% from last year. Booking windows range from 26 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 36% higher than weekday occupancy.