Reims

As of May 2026, Reims, Épernay, Châlons-en-Champagne have 1,791 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Reims generates €16K per year. High-performing properties earn €35K/year, while low-performing properties earn €7K/year. This significant performance spread suggests that revenue potential is heavily skewed toward top-tier listings rather than market averages, reflecting a polarized environment where only specific assets capture significant demand.

Airbnb and VRBO can be profitable in Reims. Average annual revenue is €16K with 36% occupancy. High-performing properties earn up to €35K/year. The delta between high and average performers indicates that while baseline profitability is modest, there is substantial upside for listings that successfully differentiate themselves within the current 36% occupancy landscape.

The average occupancy rate for Airbnbs and VRBOs in Reims is 36%. This occupancy level, combined with an average nightly rate of €113, results in a RevPAR (revenue per available room) of €31 per day.

4+ bedroom properties demonstrate the strongest performance in Reims, with annual revenue of €39K. These properties balance operating costs and rental demand most effectively in the Reims market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Reims area. Reims: Moderate. Registration required with city hall, tourist tax collection mandatory. Standard French STR rules apply. Moderate enforcement through tax compliance checks. Épernay: Lenient. Basic declaration to mayor required, tourist tax collection. Minimal active enforcement, hosts operate with little oversight. Châlons-en-Champagne: Lenient. Simple declaration process, tourist tax required. Light enforcement, limited monitoring of compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Reims Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The synchronized contraction in supply and revenue suggests the market is currently recalibrating, preventing oversupply while simultaneously reflecting a softer demand environment.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 25% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Reims listings include: Kitchen (98%), Tv (95%), Heating (93%), Parking (70%), Washing Machine (69%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 73% more (€33K/year vs €19K/year).

Monthly estimated revenue per listing in Reims over the last 12 months: May: €991, June: €1K, July: €1K, August: €1K, September: €1K, October: €985, November: €805, December: €1K, January: €572, February: €583, March: €763, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Reims is €113, up 18% year-over-year. By property size: 1-bedroom properties average €79/night, 2-bedroom properties average €118/night, 3-bedroom properties average €186/night, 4+ bedroom properties average €357/night. Rates peak in April and are lowest in January.

Guests in Reims book an average of 28 days in advance, down 20% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 31 days, 3-bedroom: 35 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Reims Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 7%, occupancy fell 8%, average nightly rates increased 18%, and lead time decreased 20%. These metrics indicate a pivot toward shorter booking windows and higher price sensitivity, as rising nightly rates fail to offset occupancy losses.

In Reims, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 31% higher occupancy than weekdays.