Marseille

As of May 2026, Marseille, Aix-en-Provence, Cassis have 6,639 active Airbnb and VRBO listings. This represents a 23% decrease from the previous year.

The average Airbnb or VRBO in Marseille generates €20K per year. High-performing properties earn €41K/year, while low-performing properties earn €9K/year. This wide revenue variance suggests that localized operational factors significantly outweigh market-wide averages, highlighting a stark divide between properties capturing premium demand and those struggling to maintain relevance.

Airbnb and VRBO can be profitable in Marseille. Average annual revenue is €20K with 42% occupancy. High-performing properties earn up to €41K/year. The contraction in total supply alongside stable two-year trends suggests a market consolidation, where the performance gap reflects a flight to quality rather than broad-based profitability.

The average occupancy rate for Airbnbs and VRBOs in Marseille is 42%. This occupancy level, combined with an average nightly rate of €128, results in a RevPAR (revenue per available room) of €32 per day.

4+ bedroom properties demonstrate the strongest performance in Marseille, with annual revenue of €42K. These properties balance operating costs and rental demand most effectively in the Marseille market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Marseille area. Marseille: Moderate. Registration mandatory, 120-day cap for non-primary residences, commercial zones restricted. Enforcement increasing but inconsistent. Aix-en-Provence: Moderate. Registration required, primary residence rule, 120-day annual limit. Growing enforcement with fines but many operate unregistered. Cassis: Lenient. Registration technically required, 120-day cap exists but minimal enforcement. Small town with limited monitoring capacity. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Marseille Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 23% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics. The synchronized drop in both supply and revenue suggests that operators are exiting, potentially stabilizing the market by reducing the excess inventory that previously diluted per-unit earnings.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Marseille listings include: Kitchen (99%), Heating (87%), Tv (83%), Washing Machine (79%), Air Conditioning (65%). Amenities that boost revenue the most include Pool, Bbq, Washing Machine, with Pool properties earning approximately 66% more (€44K/year vs €26K/year).

Monthly estimated revenue per listing in Marseille over the last 12 months: May: €1K, June: €1K, July: €1K, August: €2K, September: €1K, October: €1K, November: €685, December: €784, January: €545, February: €529, March: €808, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Marseille is €128, up 21% year-over-year. By property size: 1-bedroom properties average €97/night, 2-bedroom properties average €145/night, 3-bedroom properties average €226/night, 4+ bedroom properties average €440/night. Rates peak in August and are lowest in May.

Guests in Marseille book an average of 30 days in advance, down 20% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 36 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Marseille Airbnb and VRBO market has seen the following changes: supply declined 23%, revenue per listing decreased 11%, occupancy fell 3%, average nightly rates increased 21%, and lead time decreased 20%. These indicators point to a shift toward shorter booking windows and higher price sensitivity, signaling a transition toward more reactive, last-minute travel patterns.

In Marseille, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 18% higher occupancy than weekdays.