Île de Ré

As of June 2026, La Rochelle, Île de Ré, Royan, Rochefort have 10,374 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in La Rochelle generates €14K per year. High-performing properties earn €32K/year, while low-performing properties earn €7K/year. The wide revenue variance, coupled with a 30% drop in overall earnings despite shrinking supply, highlights a significant polarization where only top-tier units maintain profitability amidst declining market-wide demand.

Airbnb and VRBO can be profitable in La Rochelle. Average annual revenue is €14K with 35% occupancy. High-performing properties earn up to €32K/year. The disparity between average and high-end returns suggests that market performance is increasingly concentrated, as total revenue declines faster than the reduction in supply, indicating a tightening competitive landscape.

The average occupancy rate for Airbnbs and VRBOs in La Rochelle is 35%. This occupancy level, combined with an average nightly rate of €131, results in a RevPAR (revenue per available room) of €21 per day.

4+ bedroom properties demonstrate the strongest performance in La Rochelle, with annual revenue of €25K. These properties balance operating costs and rental demand most effectively in the La Rochelle market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the La Rochelle area. La Rochelle: Strict. Primary residence requirement, 120-day cap, registration mandatory. Active enforcement with fines and delisting. Île de Ré: Strict. Tourist tax registration required, primary residence rules, seasonal caps. Active enforcement due to housing pressure. Royan: Moderate. Declaration required, tourist tax collection. Standard enforcement, some unregistered hosts operate. Rochefort: Lenient. Basic tourist tax registration. Light enforcement, minimal restrictions beyond tax compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The La Rochelle Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 30%. This indicates balanced supply-demand dynamics. The contraction in revenue significantly outpacing the supply reduction points to a cooling market environment where demand is not keeping pace with existing inventory levels.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -47% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in La Rochelle listings include: Kitchen (97%), Tv (89%), Washing Machine (80%), Heating (79%), Parking (46%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 57% more (€37K/year vs €24K/year).

Monthly estimated revenue per listing in La Rochelle over the last 12 months: May: €781, June: €640, July: €1K, August: €1K, September: €663, October: €589, November: €426, December: €646, January: €291, February: €296, March: €364, April: €952. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in La Rochelle is €131, up 18% year-over-year. By property size: 1-bedroom properties average €86/night, 2-bedroom properties average €116/night, 3-bedroom properties average €172/night, 4+ bedroom properties average €349/night. Rates peak in August and are lowest in February.

Guests in La Rochelle book an average of 32 days in advance, down 32% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 32 days, 3-bedroom: 35 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the La Rochelle Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 30%, occupancy fell 10%, average nightly rates increased 18%, and lead time decreased 32%. Rising rates paired with falling occupancy and shorter booking lead times signal a shift toward more spontaneous, price-sensitive traveler behavior.

In La Rochelle, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 10% higher occupancy than weekdays.