La Baule-escoublac
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Overview
Annual Rev
€17.6k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€136
12 mo avg
↑22%
from prior 12 mo
Lead time
32 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
€31
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect La Baule-escoublac market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +€20,404 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Bicycles | 🔒 4• (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| TV | 🔒 7•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 5•• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (8.6 nights)
2 bedrooms (7.2 nights)
3 bedrooms (6.8 nights)
1 bedroom (6.7 nights)
Cleaning fee by bedroom
4+ bedrooms (€157)
3 bedrooms (€101)
2 bedrooms (€69)
1 bedroom (€45)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the La Baule-Escoublac market averaged 1,620 active Airbnb and VRBO listings, down 7% from a year earlier and up 64% over two years.
An average La Baule-Escoublac listing earns €14K/year. High-performing listings earn €28K, while low-performing listings earn €9K.
Average occupancy in La Baule-Escoublac is 32%, producing RevPAR of €25 per available night.
4+ bedroom listings generate the highest average annual revenue in La Baule-Escoublac, at €28K.
Rules vary across La Baule-Escoublac. La Baule-Escoublac: Moderate. Registration required, tourist tax collection mandatory. Moderate enforcement in tourist zones. Le Pouliguen: Moderate. Declaration to mairie required, tourist tax applies. Light to moderate enforcement, many operate informally. Pornichet: Moderate. Registration and tourist tax mandatory, zoning restrictions apply. Moderate enforcement, compliance varies by neighborhood. Verify requirements for the property's jurisdiction.
The La Baule-Escoublac Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (97%), TV (95%), Heating (91%). The strongest positive revenue associations are Bbq (+68%), Washing Machine (+64%), Internet (+37%).
Average daily rate in La Baule-Escoublac is €140, up 28% year-over-year. Rates peak in July and are lowest in March.
Guests in La Baule-Escoublac book an average of 32 days in advance, down 9% from last year. Booking windows range from 30 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 13% higher than weekday occupancy.