La Baule-escoublac

As of June 2026, La Baule-Escoublac, Le Pouliguen, Pornichet have 1,624 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in La Baule-Escoublac generates €12K per year. High-performing properties earn €25K/year, while low-performing properties earn €7K/year. Despite declining supply and revenue year-over-year, the substantial gap between high and average performers suggests significant variance in operational execution rather than market-wide constraints, indicating selective opportunities remain within a contracting market.

Airbnb and VRBO can be profitable in La Baule-Escoublac. Average annual revenue is €12K with 32% occupancy. High-performing properties earn up to €25K/year. The year-over-year supply decline coupled with revenue contraction suggests market consolidation, where fewer listings compete for similar demand. The doubling gap between average and high performers indicates significant performance variance, reflecting uneven market conditions.

The average occupancy rate for Airbnbs and VRBOs in La Baule-Escoublac is 32%. This occupancy level, combined with an average nightly rate of €130, results in a RevPAR (revenue per available room) of €19 per day.

4+ bedroom properties demonstrate the strongest performance in La Baule-Escoublac, with annual revenue of €22K. These properties balance operating costs and rental demand most effectively in the La Baule-Escoublac market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the La Baule-Escoublac area. La Baule-Escoublac: Moderate. Registration required, tourist tax collection mandatory. Standard French meublé de tourisme classification encouraged. Moderate enforcement through tax compliance checks. Le Pouliguen: Moderate. Registration and tourist tax required, meublé de tourisme classification recommended. Similar enforcement to La Baule, primarily tax-focused. Pornichet: Moderate. Registration mandatory, tourist tax collection enforced. Meublé classification system applies. Moderate enforcement via tax authorities and occasional inspections. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The La Baule-Escoublac Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($12,060) and top performers ($25,446) suggests that market differentiation is driving outcomes, while the 32% occupancy rate reflects modest booking activity despite reduced supply.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -29% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in La Baule-Escoublac listings include: Kitchen (96%), Tv (91%), Heating (77%), Washing Machine (76%), Parking (50%). Amenities that boost revenue the most include Washing Machine, Bbq, Internet, with Washing Machine properties earning approximately 57% more (€27K/year vs €17K/year).

Monthly estimated revenue per listing in La Baule-Escoublac over the last 12 months: May: €739, June: €597, July: €1K, August: €1K, September: €519, October: €503, November: €389, December: €612, January: €253, February: €259, March: €296, April: €793. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in La Baule-Escoublac is €130, up 21% year-over-year. By property size: 1-bedroom properties average €93/night, 2-bedroom properties average €123/night, 3-bedroom properties average €193/night, 4+ bedroom properties average €320/night. Rates peak in August and are lowest in May.

Guests in La Baule-Escoublac book an average of 31 days in advance, down 28% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 31 days, 3-bedroom: 33 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the La Baule-Escoublac Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 27%, occupancy fell 9%, average nightly rates increased 21%, and lead time decreased 28%. The 27% revenue decline despite 21% rate increases and contracting supply suggests demand is weakening faster than the market is adjusting, while the $13,386 gap between average and high-performing listings indicates significant performance stratification.

In La Baule-Escoublac, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 10% higher occupancy than weekdays.