Haut-rhin

As of May 2026, Colmar, Mulhouse, Strasbourg have 11,475 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Haut-Rhin generates €18K per year. High-performing properties earn €39K/year, while low-performing properties earn €9K/year. This wide revenue spread suggests that market rewards are highly polarized, as top-tier listings capture disproportionate demand despite a contraction in overall market supply and revenue.

Airbnb and VRBO can be profitable in Haut-Rhin. Average annual revenue is €18K with 36% occupancy. High-performing properties earn up to €39K/year. The 36% occupancy rate highlights a challenging environment where only the most competitive properties effectively mitigate the impact of current market-wide revenue declines.

The average occupancy rate for Airbnbs and VRBOs in Haut-Rhin is 36%. This occupancy level, combined with an average nightly rate of €136, results in a RevPAR (revenue per available room) of €35 per day.

4+ bedroom properties demonstrate the strongest performance in Haut-Rhin, with annual revenue of €37K. These properties balance operating costs and rental demand most effectively in the Haut-Rhin market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Haut-Rhin area. Colmar: Moderate. Registration required, declaration of rental activity mandatory. Standard French STR rules apply. Moderate enforcement in tourist areas. Mulhouse: Moderate. Registration and declaration required per French law. 120-day cap for primary residences. Light to moderate enforcement. Strasbourg: Strict. Registration mandatory, 120-day annual cap for primary residences, authorization needed for secondary homes, compensation housing required. Active enforcement with fines and platform cooperation. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Haut-Rhin Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue reflects a cooling market where reduced competition has yet to stabilize income levels for existing operators.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 19% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-March) when gaining traction is harder.

The most common amenities in Haut-Rhin listings include: Kitchen (96%), Tv (87%), Heating (81%), Washing Machine (72%), Parking (46%). Amenities that boost revenue the most include Sauna, Hot Tub, Pool, with Sauna properties earning approximately 88% more (€43K/year vs €23K/year).

Monthly estimated revenue per listing in Haut-Rhin over the last 12 months: May: €958, June: €866, July: €1K, August: €1K, September: €789, October: €1K, November: €838, December: €2K, January: €814, February: €1K, March: €704, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Haut-Rhin is €136, up 24% year-over-year. By property size: 1-bedroom properties average €93/night, 2-bedroom properties average €119/night, 3-bedroom properties average €165/night, 4+ bedroom properties average €350/night. Rates peak in December and are lowest in May.

Guests in Haut-Rhin book an average of 36 days in advance, down 24% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 36 days, 3-bedroom: 41 days, 4+ bedroom: 49 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Haut-Rhin Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 9%, occupancy fell 11%, average nightly rates increased 24%, and lead time decreased 24%. These metrics show a shift toward shorter booking windows and higher price sensitivity, pressuring overall utilization.

In Haut-Rhin, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 28% higher occupancy than weekdays.