Guérande
Unlock the data for all Markets
Overview
Annual Rev
€17.1k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€134
12 mo avg
↑24%
from prior 12 mo
Lead time
34 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
€29
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect Guérande market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | — | +€12,743 | — | — |
| Barbecue | 🔒 2•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Gym | 🔒 2• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Bicycles | 🔒 2• (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Parking | 🔒 3•• (••%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Heating | 🔒 3•• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pool | 🔒 5• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.1 nights)
2 bedrooms (6.1 nights)
3 bedrooms (5.4 nights)
4+ bedrooms (5.0 nights)
Cleaning fee by bedroom
2 bedrooms (€52)
1 bedroom (€0)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Professionally managed (53%)
Independent hosts (47%)
Over the 12 months ending August 2026, the Guérande market averaged 811 active Airbnb and VRBO listings, down 1% from a year earlier and up 124% over two years.
An average Guérande listing earns €15K/year. High-performing listings earn €26K, while low-performing listings earn €8K.
Average occupancy in Guérande is 35%, producing RevPAR of €27 per available night.
4+ bedroom listings generate the highest average annual revenue in Guérande, at €23K.
Rules vary across Guérande. Guérande: Moderate. Registration required with city and tax declaration. No specific owner-occupancy rules. Standard tourist accommodation regulations apply. Moderate enforcement through tax compliance checks. La Baule-Escoublac: Moderate. Registration mandatory, tourist tax collection required. Primary residence declaration needed for over 120 days/year. Growing enforcement focus due to housing pressure, but many hosts still operate informally. Verify requirements for the property's jurisdiction.
The Guérande Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 32%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (95%), TV (94%), Parking (93%). The strongest positive revenue associations are Washing Machine (+79%), Bbq (+52%), Parking (+45%).
Average daily rate in Guérande is €137, up 28% year-over-year. Rates peak in July and are lowest in September.
Guests in Guérande book an average of 34 days in advance, down 4% from last year. Booking windows range from 32 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 17% higher than weekday occupancy.