Guérande

As of June 2026, Guérande, La Baule-Escoublac have 796 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Guérande generates €12K per year. High-performing properties earn €23K/year, while low-performing properties earn €6K/year. Despite declining supply and revenue year-over-year, the market's 35% occupancy rate and near-doubling performance gap suggest significant variance in how properties are positioned, indicating a market where differentiation between listings is increasingly pronounced.

Airbnb and VRBO can be profitable in Guérande. Average annual revenue is €12K with 35% occupancy. High-performing properties earn up to €23K/year. Declining supply and revenue year-over-year suggest a contracting market, while the near-doubling gap between average and top performers indicates significant variance in how properties are managed or positioned.

The average occupancy rate for Airbnbs and VRBOs in Guérande is 35%. This occupancy level, combined with an average nightly rate of €127, results in a RevPAR (revenue per available room) of €21 per day.

4+ bedroom properties demonstrate the strongest performance in Guérande, with annual revenue of €19K. These properties balance operating costs and rental demand most effectively in the Guérande market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Guérande area. Guérande: Moderate. Registration with tourist office required, declaration of meublé de tourisme mandatory. Standard French STR rules apply. Moderate enforcement through occasional checks. La Baule-Escoublac: Moderate. Tourist accommodation declaration required, registration number must be displayed. Subject to local tourism tax. Enforcement present but not aggressive, many operate compliantly given resort town nature. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Guérande Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($12,082) and high-performing properties ($22,931) suggests market stratification, where top-tier listings capture disproportionate demand despite modest 35% occupancy across the market.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -59% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Guérande listings include: Kitchen (92%), Tv (88%), Heating (73%), Washing Machine (71%), Bbq (47%). Amenities that boost revenue the most include Washing Machine, Bbq, Internet, with Washing Machine properties earning approximately 81% more (€30K/year vs €17K/year).

Monthly estimated revenue per listing in Guérande over the last 12 months: May: €773, June: €618, July: €886, August: €928, September: €529, October: €555, November: €539, December: €858, January: €371, February: €320, March: €396, April: €865. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Guérande is €127, up 21% year-over-year. By property size: 1-bedroom properties average €74/night, 2-bedroom properties average €102/night, 3-bedroom properties average €137/night, 4+ bedroom properties average €283/night. Rates peak in December and are lowest in September.

Guests in Guérande book an average of 33 days in advance, down 15% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 31 days, 3-bedroom: 31 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Guérande Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 16%, occupancy fell 10%, average nightly rates increased 21%, and lead time decreased 15%. Despite rate increases, the combination of declining occupancy and falling revenue per listing suggests demand is softening faster than supply, indicating a buyer's market where hosts face intensifying competition for bookings.

In Guérande, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 14% higher occupancy than weekdays.