Étaples

As of June 2026, Le Touquet-Paris-Plage, Boulogne-sur-Mer, Berck have 4,965 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Étaples generates €16K per year. High-performing properties earn €30K/year, while low-performing properties earn €9K/year. This significant revenue spread between top-tier and bottom-tier units suggests that while broader market returns are contracting, specific listings are successfully capturing a larger share of the existing demand.

Airbnb and VRBO can be profitable in Étaples. Average annual revenue is €16K with 33% occupancy. High-performing properties earn up to €30K/year. The 33% occupancy rate combined with a nearly double revenue premium for top listings indicates that market performance is heavily concentrated rather than evenly distributed among all available rentals.

The average occupancy rate for Airbnbs and VRBOs in Étaples is 33%. This occupancy level, combined with an average nightly rate of €137, results in a RevPAR (revenue per available room) of €29 per day.

4+ bedroom properties demonstrate the strongest performance in Étaples, with annual revenue of €32K. These properties balance operating costs and rental demand most effectively in the Étaples market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Étaples area. Le Touquet-Paris-Plage: Moderate. Registration required, tourist tax collection mandatory. Moderate enforcement in tourist areas, some unlicensed activity persists. Boulogne-sur-Mer: Lenient. Basic registration and tourist tax required. Light enforcement, many operate informally without issues. Berck: Lenient. Minimal registration, tourist tax collection. Very light enforcement, casual compliance common in this smaller resort town. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Étaples Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue metrics reflects a market adjusting to lower overall demand intensity, preventing a supply glut despite the revenue decline.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 48% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Étaples listings include: Kitchen (96%), Tv (92%), Heating (83%), Washing Machine (62%), Parking (47%). Amenities that boost revenue the most include Washing Machine, Bbq, Gym, with Washing Machine properties earning approximately 28% more (€26K/year vs €20K/year).

Monthly estimated revenue per listing in Étaples over the last 12 months: May: €1K, June: €859, July: €1K, August: €1K, September: €745, October: €860, November: €552, December: €829, January: €403, February: €545, March: €571, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Étaples is €137, up 21% year-over-year. By property size: 1-bedroom properties average €100/night, 2-bedroom properties average €121/night, 3-bedroom properties average €163/night, 4+ bedroom properties average €333/night. Rates peak in December and are lowest in May.

Guests in Étaples book an average of 33 days in advance, down 25% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 33 days, 3-bedroom: 37 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Étaples Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 12%, occupancy fell 8%, average nightly rates increased 21%, and lead time decreased 25%. These shifts suggest that while inventory is tightening, the reliance on higher rates to offset lower occupancy is compressing overall profitability.

In Étaples, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 32% higher occupancy than weekdays.