Épernay

As of June 2026, Épernay, Reims have 674 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Épernay generates €19K per year. High-performing properties earn €38K/year, while low-performing properties earn €8K/year. Declining supply and revenue year-over-year amid flat two-year trends suggest a contracting market, while the 31% occupancy rate and wide performance gap indicate significant competitive pressure where only differentiated properties capture disproportionate returns.

Airbnb and VRBO can be profitable in Épernay. Average annual revenue is €19K with 31% occupancy. High-performing properties earn up to €38K/year. Declining supply and revenue year-over-year suggest a contracting market, while the doubling of revenue between average and high-performing properties indicates meaningful performance differentiation despite moderate overall occupancy levels.

The average occupancy rate for Airbnbs and VRBOs in Épernay is 31%. This occupancy level, combined with an average nightly rate of €156, results in a RevPAR (revenue per available room) of €36 per day.

4+ bedroom properties demonstrate the strongest performance in Épernay, with annual revenue of €39K. These properties balance operating costs and rental demand most effectively in the Épernay market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Épernay area. Épernay: Moderate. Registration with city hall required, tourist tax collection mandatory. Standard French STR rules apply. Moderate enforcement in tourist areas. Reims: Moderate. Declaration to city hall required for primary residences, authorization needed for secondary residences, 120-day annual cap for non-primary homes, tourist tax mandatory. Moderate enforcement with occasional checks. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Épernay Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($18,729) and high-performing properties ($38,496) suggests market stratification, where differentiated properties command premium positioning despite modest 31% occupancy rates and intensifying competition.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 34% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Épernay listings include: Kitchen (98%), Tv (93%), Heating (89%), Parking (70%), Washing Machine (65%). Amenities that boost revenue the most include Pool, Ev Charger, Washing Machine, with Pool properties earning approximately 112% more (€52K/year vs €24K/year).

Monthly estimated revenue per listing in Épernay over the last 12 months: May: €1K, June: €1K, July: €1K, August: €1K, September: €1K, October: €1K, November: €810, December: €1K, January: €453, February: €578, March: €764, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Épernay is €156, up 23% year-over-year. By property size: 1-bedroom properties average €91/night, 2-bedroom properties average €129/night, 3-bedroom properties average €200/night, 4+ bedroom properties average €409/night. Rates peak in April and are lowest in January.

Guests in Épernay book an average of 36 days in advance, down 23% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 36 days, 3-bedroom: 42 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Épernay Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 10%, occupancy fell 14%, average nightly rates increased 23%, and lead time decreased 23%. The sharp rate increase amid declining occupancy suggests hosts are competing for fewer bookings, while the substantial revenue gap between top performers ($38,496) and average listings ($18,729) indicates significant performance stratification in a contracting market.

In Épernay, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 54% higher occupancy than weekdays.