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As of June 2026, Saint-Tropez, Sainte-Maxime, Ramatuelle have 3,862 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Saint-Tropez generates €27K per year. High-performing properties earn €96K/year, while low-performing properties earn €13K/year. This massive revenue disparity suggests that market returns are highly polarized, with top earners capturing a disproportionate share of the limited demand currently available in the region.

Airbnb and VRBO can be profitable in Saint-Tropez. Average annual revenue is €27K with 31% occupancy. High-performing properties earn up to €96K/year. The 31% occupancy rate highlights a challenging utilization environment, where only the most premium inventory effectively bypasses the broader market's revenue contraction.

The average occupancy rate for Airbnbs and VRBOs in Saint-Tropez is 31%. This occupancy level, combined with an average nightly rate of €303, results in a RevPAR (revenue per available room) of €43 per day.

4+ bedroom properties demonstrate the strongest performance in Saint-Tropez, with annual revenue of €57K. These properties balance operating costs and rental demand most effectively in the Saint-Tropez market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Saint-Tropez area. Saint-Tropez: Strict. Registration mandatory, primary residence rule, 120-day annual cap for non-primary homes. Active enforcement with fines and platform monitoring. Sainte-Maxime: Moderate. Declaration required, tourism tax collection mandatory. Standard enforcement, some unlicensed rentals exist. Ramatuelle: Moderate. Registration and tourism tax required, zoning restrictions in some areas. Moderate enforcement, compliance varies by season. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Saint-Tropez Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 36%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that the market is struggling to maintain pricing power despite the reduction in available listings.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 28% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Saint-Tropez listings include: Kitchen (93%), Tv (89%), Washing Machine (88%), Air Conditioning (85%), Heating (69%). Amenities that boost revenue the most include Washing Machine, Pool, Bbq, with Washing Machine properties earning approximately 100% more (€61K/year vs €31K/year).

Monthly estimated revenue per listing in Saint-Tropez over the last 12 months: May: €1K, June: €2K, July: €3K, August: €3K, September: €2K, October: €1K, November: €511, December: €880, January: €346, February: €326, March: €490, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Saint-Tropez is €303, up 18% year-over-year. By property size: 1-bedroom properties average €150/night, 2-bedroom properties average €227/night, 3-bedroom properties average €359/night, 4+ bedroom properties average €895/night. Rates peak in July and are lowest in February.

Guests in Saint-Tropez book an average of 30 days in advance, down 34% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 30 days, 3-bedroom: 35 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Saint-Tropez Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 36%, occupancy fell 11%, average nightly rates increased 18%, and lead time decreased 34%. These metrics reveal a market shifting toward shorter booking windows and higher price sensitivity, forcing a contraction in total yield.

In Saint-Tropez, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday.