Besançon

As of June 2026, Besançon, Pontarlier, Dole have 1,610 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Besançon generates €13K per year. High-performing properties earn €25K/year, while low-performing properties earn €5K/year. This wide revenue variance suggests that market returns are highly sensitive to specific asset positioning rather than uniform across the local inventory.

Airbnb and VRBO can be profitable in Besançon. Average annual revenue is €13K with 36% occupancy. High-performing properties earn up to €25K/year. The delta between average and top-tier earnings points to significant untapped yield potential for units capable of capturing premium demand in a shrinking supply environment.

The average occupancy rate for Airbnbs and VRBOs in Besançon is 36%. This occupancy level, combined with an average nightly rate of €96, results in a RevPAR (revenue per available room) of €23 per day.

4+ bedroom properties demonstrate the strongest performance in Besançon, with annual revenue of €32K. These properties balance operating costs and rental demand most effectively in the Besançon market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Besançon area. Besançon: Moderate. Registration required with city hall, tourist tax collection mandatory. Standard French STR rules apply. Moderate enforcement through tax compliance checks. Pontarlier: Lenient. Basic registration and tourist tax required. Small market with minimal oversight. Light enforcement, hosts operate freely. Dole: Lenient. Registration and tourist tax collection needed. Limited municipal resources mean enforcement is minimal. Hosts generally comply voluntarily with basic requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Besançon Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics. The contraction in supply coupled with revenue growth suggests a stabilization phase where market efficiency is improving despite the lack of inventory expansion.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is -3% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-March) when gaining traction is harder.

The most common amenities in Besançon listings include: Kitchen (98%), Heating (91%), Tv (88%), Washing Machine (69%), Parking (55%). Amenities that boost revenue the most include Hot Tub, Pool, Bbq, with Hot Tub properties earning approximately 144% more (€42K/year vs €17K/year).

Monthly estimated revenue per listing in Besançon over the last 12 months: May: €643, June: €625, July: €773, August: €835, September: €669, October: €728, November: €659, December: €843, January: €551, February: €566, March: €546, April: €855. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Besançon is €96, up 34% year-over-year. By property size: 1-bedroom properties average €72/night, 2-bedroom properties average €94/night, 3-bedroom properties average €132/night, 4+ bedroom properties average €264/night. Rates peak in February and are lowest in May.

Guests in Besançon book an average of 27 days in advance, down 21% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 29 days, 3-bedroom: 32 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Besançon Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing increased 2%, occupancy fell 9%, average nightly rates increased 34%, and lead time decreased 21%. These shifts reflect a transition toward a higher-rate, shorter-booking-window environment where price elasticity is being tested.

In Besançon, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 12% higher occupancy than weekdays.