Aix-en-provence

As of May 2026, Aix-en-Provence, Marseille, Cassis have 3,366 active Airbnb and VRBO listings. This represents a 16% decrease from the previous year.

The average Airbnb or VRBO in Aix-en-Provence generates €17K per year. High-performing properties earn €40K/year, while low-performing properties earn €8K/year. This significant performance spread suggests that revenue is highly sensitive to listing specific appeal, as the market contraction has not eliminated the ceiling for top-tier earners.

Airbnb and VRBO can be profitable in Aix-en-Provence. Average annual revenue is €17K with 38% occupancy. High-performing properties earn up to €40K/year. The gap between average and top performers indicates that while market-wide revenue is softening, there is still substantial capacity for revenue capture among a select group of operators.

The average occupancy rate for Airbnbs and VRBOs in Aix-en-Provence is 38%. This occupancy level, combined with an average nightly rate of €142, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Aix-en-Provence, with annual revenue of €31K. These properties balance operating costs and rental demand most effectively in the Aix-en-Provence market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Aix-en-Provence area. Aix-en-Provence: Moderate. Registration required, primary residence rule, 120-day cap for secondary homes. Moderate enforcement with occasional checks. Marseille: Moderate. Declaration required, primary residence only, compensation rule for conversions. Patchy enforcement, many operate informally. Cassis: Lenient. Basic tourist tax registration, minimal restrictions. Light enforcement, popular tourist destination with permissive approach. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Aix-en-Provence Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 16% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics, where the reduction in active inventory is occurring alongside a more pronounced contraction in per-listing revenue, signaling a broader adjustment in traveler spending.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -59% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Aix-en-Provence listings include: Kitchen (98%), Tv (86%), Heating (85%), Washing Machine (77%), Air Conditioning (70%). Amenities that boost revenue the most include Pool, Bbq, Washing Machine, with Pool properties earning approximately 86% more (€43K/year vs €23K/year).

Monthly estimated revenue per listing in Aix-en-Provence over the last 12 months: May: €924, June: €874, July: €1K, August: €1K, September: €870, October: €800, November: €621, December: €815, January: €430, February: €400, March: €596, April: €963. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Aix-en-Provence is €142, up 13% year-over-year. By property size: 1-bedroom properties average €93/night, 2-bedroom properties average €145/night, 3-bedroom properties average €227/night, 4+ bedroom properties average €494/night. Rates peak in August and are lowest in February.

Guests in Aix-en-Provence book an average of 30 days in advance, down 27% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 35 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Aix-en-Provence Airbnb and VRBO market has seen the following changes: supply declined 16%, revenue per listing decreased 27%, occupancy fell 7%, average nightly rates increased 13%, and lead time decreased 27%. These indicators reflect a shift toward shorter booking windows and higher pricing friction, suggesting a more cautious traveler base.

In Aix-en-Provence, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 7% higher occupancy than weekdays.