Vaasa

As of June 2026, Vaasa, Seinäjoki, Kokkola have 380 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Vaasa generates €12K per year. High-performing properties earn €24K/year, while low-performing properties earn €6K/year. Despite declining supply and revenue year-over-year, the 33% occupancy rate and doubling gap between high and average performers suggest competition remains intense for limited demand, with market conditions favoring differentiated properties.

Airbnb and VRBO can be profitable in Vaasa. Average annual revenue is €12K with 33% occupancy. High-performing properties earn up to €24K/year. Declining supply and revenue year-over-year suggest a contracting market, while the doubling of revenue between average and high performers indicates meaningful performance variance—likely reflecting differentiation in property quality or positioning rather than broad market strength.

The average occupancy rate for Airbnbs and VRBOs in Vaasa is 33%. This occupancy level, combined with an average nightly rate of €104, results in a RevPAR (revenue per available room) of €23 per day.

4+ bedroom properties demonstrate the strongest performance in Vaasa, with annual revenue of €19K. These properties balance operating costs and rental demand most effectively in the Vaasa market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Vaasa area. Vaasa: Lenient. No specific STR regulations beyond general business rules. Minimal enforcement, hosts operate freely. Seinäjoki: Lenient. No dedicated STR permits required. Standard tax/business registration applies. Light oversight. Kokkola: Lenient. No special STR licensing system. Basic business compliance expected. Minimal active enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Vaasa Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The wider gap between average revenue ($12,301) and high-performing properties ($23,954) suggests meaningful performance variation, while the 33% occupancy rate reflects moderate utilization across the market.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in Vaasa listings include: Kitchen (99%), Tv (95%), Heating (89%), Washing Machine (80%), Parking (49%). Amenities that boost revenue the most include Hot Tub, Lake Access, Bbq, with Hot Tub properties earning approximately 76% more (€32K/year vs €18K/year).

Monthly estimated revenue per listing in Vaasa over the last 12 months: May: €567, June: €836, July: €1K, August: €875, September: €708, October: €686, November: €615, December: €706, January: €517, February: €490, March: €643, April: €731. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Vaasa is €104, up 25% year-over-year. By property size: 1-bedroom properties average €89/night, 2-bedroom properties average €107/night, 3-bedroom properties average €164/night, 4+ bedroom properties average €180/night. Rates peak in December and are lowest in May.

Guests in Vaasa book an average of 23 days in advance, down 20% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 24 days, 3-bedroom: 28 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Vaasa Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 7%, occupancy fell 13%, average nightly rates increased 25%, and lead time decreased 20%. The 13% occupancy decline despite a 25% rate increase suggests guests are price-sensitive in this market, while the significant revenue gap between high-performing ($23,954) and average listings ($12,301) indicates substantial performance stratification.

In Vaasa, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 20% higher occupancy than weekdays.