Vaasa
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Overview
Annual Rev
€16.4k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
€107
12 mo avg
↑21%
from prior 12 mo
Lead time
24 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
€32
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Vaasa market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Ski | — | +€16,829 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Pool | 🔒 6 (•%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Gym | 🔒 7 (•%) | 🔒 +€9••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Barbecue | 🔒 7• (••%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Sauna | 🔒 9• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| TV | 🔒 2•• (••%) | 🔒 +€3••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Air conditioning | 🔒 1•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Parking | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.4 nights)
2 bedrooms (5.2 nights)
1 bedroom (4.7 nights)
3 bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (€59)
3 bedrooms (€51)
2 bedrooms (€35)
1 bedroom (€26)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the Vaasa market averaged 406 active Airbnb and VRBO listings, up 5% from a year earlier and up 63% over two years.
An average Vaasa listing earns €13K/year. High-performing listings earn €24K, while low-performing listings earn €7K.
Average occupancy in Vaasa is 33%, producing RevPAR of €27 per available night.
4+ bedroom listings generate the highest average annual revenue in Vaasa, at €21K.
Rules vary across Vaasa. Vaasa: Lenient. No specific STR regulations beyond standard business registration. General housing and safety laws apply. Minimal enforcement. Seinäjoki: Lenient. No dedicated STR permits required. Standard business registration sufficient. Light enforcement, mostly complaint-based. Kokkola: Lenient. No specific short-term rental regulations. Basic business rules and building codes apply. Minimal active enforcement. Verify requirements for the property's jurisdiction.
The Vaasa Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Kitchen (99%), TV (93%), Heating (91%). The strongest positive revenue associations are Hot Tub (+88%), Lake Access (+76%), Bbq (+45%).
Average daily rate in Vaasa is €111, up 25% year-over-year. Rates peak in July and are lowest in September.
Guests in Vaasa book an average of 24 days in advance, down 8% from last year. Booking windows range from 23 days for 1-bedroom listings to 30 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 24% higher than weekday occupancy.