Turku

As of June 2026, Turku, Naantali, Raisio have 512 active Airbnb and VRBO listings. This represents a 20% decrease from the previous year.

The average Airbnb or VRBO in Turku generates €14K per year. High-performing properties earn €30K/year, while low-performing properties earn €7K/year. This significant revenue spread suggests that the top tier of listings captures a disproportionate share of demand, likely due to distinct operational or asset-level advantages that separate them from the market average.

Airbnb and VRBO can be profitable in Turku. Average annual revenue is €14K with 36% occupancy. High-performing properties earn up to €30K/year. The 36% occupancy rate points to a market where limited demand intensity makes high-earning potential contingent on capturing specific, high-intent segments rather than relying on broad market volume.

The average occupancy rate for Airbnbs and VRBOs in Turku is 36%. This occupancy level, combined with an average nightly rate of €116, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Turku, with annual revenue of €23K. These properties balance operating costs and rental demand most effectively in the Turku market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Turku area. I don't have reliable current data on short-term rental regulations and enforcement reality for Turku, Naantali, and Raisio specifically. Finnish municipalities handle STR rules locally, and enforcement practices vary significantly. Without verified information on actual enforcement levels and host compliance in these specific cities, I recommend contacting each city's building control or tourism department directly for current regulations and enforcement practices. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Turku Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 20% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The synchronized contraction in both inventory and revenue suggests a market in transition, where the reduction in supply is attempting to stabilize against broader downward pressure on earnings.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 0% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Turku listings include: Kitchen (96%), Heating (88%), Tv (88%), Washing Machine (67%), Parking (57%). Amenities that boost revenue the most include Gym, Sauna, Tv, with Gym properties earning approximately 47% more (€30K/year vs €20K/year).

Monthly estimated revenue per listing in Turku over the last 12 months: May: €707, June: €1K, July: €1K, August: €1K, September: €668, October: €755, November: €614, December: €674, January: €459, February: €475, March: €576, April: €864. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Turku is €116, up 18% year-over-year. By property size: 1-bedroom properties average €92/night, 2-bedroom properties average €131/night, 3-bedroom properties average €191/night, 4+ bedroom properties average €254/night. Rates peak in July and are lowest in February.

Guests in Turku book an average of 28 days in advance, down 20% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 33 days, 3-bedroom: 34 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Turku Airbnb and VRBO market has seen the following changes: supply declined 20%, revenue per listing decreased 13%, occupancy fell 11%, average nightly rates increased 18%, and lead time decreased 20%. These shifts reflect a tightening market environment where hosts are testing higher price points despite declining occupancy and shorter booking windows.

In Turku, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 25% higher occupancy than weekdays.