Oulu

As of June 2026, Oulu, Ruka, Kuusamo have 465 active Airbnb and VRBO listings. This represents a 7% increase from the previous year.

The average Airbnb or VRBO in Oulu generates €12K per year. High-performing properties earn €23K/year, while low-performing properties earn €6K/year. Supply is growing while revenue declines sharply, signaling intensifying competition in a market with modest 33% occupancy. The near-doubling gap between high and average performers suggests significant operational or positioning variance among hosts, despite stagnant supply over two years.

Airbnb and VRBO can be profitable in Oulu. Average annual revenue is €12K with 33% occupancy. High-performing properties earn up to €23K/year. Supply growth outpaces revenue decline, indicating intensifying competition despite flat long-term listings. The near-doubling gap between average and top performers suggests significant performance variance, pointing to uneven market conditions where property differentiation heavily influences returns.

The average occupancy rate for Airbnbs and VRBOs in Oulu is 33%. This occupancy level, combined with an average nightly rate of €101, results in a RevPAR (revenue per available room) of €24 per day.

4+ bedroom properties demonstrate the strongest performance in Oulu, with annual revenue of €26K. These properties balance operating costs and rental demand most effectively in the Oulu market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Oulu area. Oulu: Lenient. No specific STR regulations or registration requirements. General business rules and tax obligations apply. Minimal enforcement, hosts operate freely. Ruka: Lenient. No special STR permits required. Tourism-focused area with widespread vacation rentals. Minimal regulation, light enforcement, market operates openly. Kuusamo: Lenient. No STR-specific licensing or restrictions. Standard tax and safety requirements only. Light enforcement, vacation rentals common and unrestricted. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Oulu Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 7% year-over-year, while RevPAR has decreased 24%. This indicates balanced supply-demand dynamics. The 33% occupancy rate combined with a significant gap between average ($11,727) and high-performing ($23,119) revenues suggests market stratification, where top-tier properties capture disproportionate demand while mid-market listings face intensifying competition.

Launch around April, 2-3 months before peak winter season (July peaks). This pre-peak timing lets you build reviews when competition is -53% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in Oulu listings include: Kitchen (99%), Tv (96%), Heating (92%), Washing Machine (78%), Parking (57%). Amenities that boost revenue the most include Bbq, Ev Charger, Tv, with Bbq properties earning approximately 36% more (€22K/year vs €16K/year).

Monthly estimated revenue per listing in Oulu over the last 12 months: May: €584, June: €714, July: €1K, August: €800, September: €620, October: €635, November: €637, December: €990, January: €570, February: €735, March: €773, April: €556. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Oulu is €101, up 16% year-over-year. By property size: 1-bedroom properties average €89/night, 2-bedroom properties average €111/night, 3-bedroom properties average €133/night, 4+ bedroom properties average €274/night. Rates peak in December and are lowest in May.

Guests in Oulu book an average of 27 days in advance, down 20% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 30 days, 3-bedroom: 30 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Oulu Airbnb and VRBO market has seen the following changes: supply grew 7%, revenue per listing decreased 24%, occupancy fell 26%, average nightly rates increased 16%, and lead time decreased 20%. The combination of rising supply, falling occupancy, and shortened booking windows suggests intensifying competition outpacing demand growth. The substantial revenue gap between high-performing ($23,119) and average listings ($11,727) indicates market bifurcation, where only differentiated properties maintain performance.

In Oulu, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 31% higher occupancy than weekdays.