Oulu
Unlock the data for all Markets
Overview
Annual Rev
€16.8k
12 mo avg
↓9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
€108
12 mo avg
↑12%
from prior 12 mo
Lead time
26 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
€34
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Oulu market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€11,484 | — | — |
| Barbecue | 🔒 4• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Sauna | 🔒 1•• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Air conditioning | 🔒 1•• (••%) | 🔒 +€4••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| TV | 🔒 3•• (••%) | 🔒 +€4••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Gym | 🔒 1• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +€3••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Bicycles | 🔒 2• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +€2••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Ski | 🔒 1• (•%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.1 nights)
3 bedrooms (4.1 nights)
4+ bedrooms (3.8 nights)
1 bedroom (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (€101)
3 bedrooms (€41)
2 bedrooms (€32)
1 bedroom (€25)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the Oulu market averaged 519 active Airbnb and VRBO listings, up 18% from a year earlier and up 126% over two years.
An average Oulu listing earns €13K/year. High-performing listings earn €24K, while low-performing listings earn €7K.
Average occupancy in Oulu is 33%, producing RevPAR of €27 per available night.
4+ bedroom listings generate the highest average annual revenue in Oulu, at €26K.
Rules vary across Oulu. Oulu: Lenient. No specific STR regulations or permits required. General business registration and tax compliance expected. Minimal enforcement of STR-specific rules. Ruka: Lenient. No STR-specific permits. Tourist destination with widespread rentals. General business rules apply. Light enforcement, rentals common and accepted. Kuusamo: Lenient. No dedicated STR licensing system. Tourism-friendly area with many cabins/cottages rented freely. Basic tax compliance. Minimal enforcement. Verify requirements for the property's jurisdiction.
The Oulu Airbnb and VRBO market appears broadly balanced. Supply has grown 18% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and April.
The most common amenities are Kitchen (98%), TV (96%), Heating (94%). The strongest positive revenue associations are Lake Access (+43%), Ev Charger (+30%), TV (+30%).
Average daily rate in Oulu is €106, up 18% year-over-year. Rates peak in July and are lowest in April.
Guests in Oulu book an average of 28 days in advance, down 4% from last year. Booking windows range from 26 days for 1-bedroom listings to 31 days for 3-bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 31% higher than weekday occupancy.