Lohja

As of June 2026, Lohja, Espoo, Helsinki, Turku have 775 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Lohja generates €18K per year. High-performing properties earn €50K/year, while low-performing properties earn €7K/year. Declining supply alongside flat revenue suggests tightening inventory isn't translating to pricing power, indicating hosts are exiting rather than consolidating market share. The nearly 3x performance gap at 32% occupancy reveals substantial differentiation among operators despite constrained overall demand.

Airbnb and VRBO can be profitable in Lohja. Average annual revenue is €18K with 32% occupancy. High-performing properties earn up to €50K/year. Declining supply year-over-year paired with flat revenue suggests softening demand, indicating a market where differentiation drives outcomes—the nearly 3x gap between average and top performers reflects meaningful variance in property appeal or positioning.

The average occupancy rate for Airbnbs and VRBOs in Lohja is 32%. This occupancy level, combined with an average nightly rate of €173, results in a RevPAR (revenue per available room) of €35 per day.

4+ bedroom properties demonstrate the strongest performance in Lohja, with annual revenue of €38K. These properties balance operating costs and rental demand most effectively in the Lohja market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Lohja area. Lohja: Lenient. No specific STR regulations, general housing laws apply. Minimal enforcement, hosts operate freely. Espoo: Moderate. Registration required for regular rentals, building permit rules apply. Moderate enforcement in residential areas. Helsinki: Moderate. Must register business, follow housing company rules, occasional rentals allowed. Selective enforcement, many operate informally. Turku: Moderate. Business registration needed for regular STR activity, building regulations apply. Light to moderate enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lohja Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The wide performance gap between average revenue ($18,355) and high-performing properties ($49,771) suggests differentiation is driving outcomes, while the 32% occupancy rate reflects moderate market utilization typical of balanced conditions.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 35% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Lohja listings include: Kitchen (90%), Tv (87%), Heating (79%), Washing Machine (74%), Balcony (63%). Amenities that boost revenue the most include Hot Tub, Sauna, Gym, with Hot Tub properties earning approximately 131% more (€61K/year vs €26K/year).

Monthly estimated revenue per listing in Lohja over the last 12 months: May: €970, June: €2K, July: €2K, August: €2K, September: €881, October: €883, November: €742, December: €1K, January: €641, February: €606, March: €674, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lohja is €173, up 22% year-over-year. By property size: 1-bedroom properties average €105/night, 2-bedroom properties average €159/night, 3-bedroom properties average €260/night, 4+ bedroom properties average €343/night. Rates peak in December and are lowest in May.

Guests in Lohja book an average of 29 days in advance, down 12% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 28 days, 3-bedroom: 35 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lohja Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 6%, occupancy fell 7%, average nightly rates increased 22%, and lead time decreased 12%. The sharp rate increase despite falling occupancy suggests hosts are chasing volume in a softening market, while the wide gap between average ($18,355) and top-performing listings ($49,771) indicates significant performance stratification.

In Lohja, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 28% higher occupancy than weekdays.