Kuusamo

As of June 2026, Kuusamo, Ruka have 589 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Kuusamo generates €22K per year. High-performing properties earn €35K/year, while low-performing properties earn €9K/year. With supply declining slightly while revenue contracted significantly year-over-year, demand appears to be softening faster than the market is adjusting. The substantial spread between high and average performers suggests differentiation remains viable, though the 34% occupancy rate indicates considerable idle capacity across the market.

Airbnb and VRBO can be profitable in Kuusamo. Average annual revenue is €22K with 34% occupancy. High-performing properties earn up to €35K/year. Despite flat two-year supply levels, year-over-year revenue declined 13%, suggesting softening demand or increased competition. The significant gap between average and top-performing properties indicates market differentiation remains possible despite tightening conditions.

The average occupancy rate for Airbnbs and VRBOs in Kuusamo is 34%. This occupancy level, combined with an average nightly rate of €182, results in a RevPAR (revenue per available room) of €44 per day.

4+ bedroom properties demonstrate the strongest performance in Kuusamo, with annual revenue of €35K. These properties balance operating costs and rental demand most effectively in the Kuusamo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Kuusamo area. I don't have reliable, current data on short-term rental regulations or enforcement reality for Kuusamo/Ruka, Finland. These are smaller destinations where regulations may be set at municipal level with limited English documentation. I recommend contacting: - Kuusamo municipality directly - Local property management companies in Ruka - Finnish tourism boards This will give you accurate, current rules and real-world enforcement practices rather than potentially outdated information. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Kuusamo Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($21,609) and high-performing properties ($34,540) suggests performance is highly differentiated, while the 34% occupancy rate reflects modest market utilization despite stable supply levels.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is 78% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-October) when gaining traction is harder.

The most common amenities in Kuusamo listings include: Tv (98%), Sauna (88%), Washing Machine (81%), Kitchen (43%), Heating (40%). Amenities that boost revenue the most include Washing Machine, Internet, Hot Tub, with Washing Machine properties earning approximately 30% more (€32K/year vs €25K/year).

Monthly estimated revenue per listing in Kuusamo over the last 12 months: May: €577, June: €867, July: €1K, August: €699, September: €791, October: €558, November: €737, December: €2K, January: €2K, February: €2K, March: €3K, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Kuusamo is €182, up 9% year-over-year. By property size: 1-bedroom properties average €133/night, 2-bedroom properties average €174/night, 3-bedroom properties average €219/night, 4+ bedroom properties average €360/night. Rates peak in March and are lowest in August.

Guests in Kuusamo book an average of 38 days in advance, down 6% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 38 days, 3-bedroom: 40 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Kuusamo Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 13%, occupancy fell 10%, average nightly rates increased 9%, and lead time decreased 6%. The 13% revenue decline despite higher nightly rates signals weakening demand outpacing supply contraction, while the substantial gap between average ($21,609) and high-performing listings ($34,540) indicates uneven market conditions favoring differentiated properties.

In Kuusamo, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 24% higher occupancy than weekdays.