Kolari

As of June 2026, Kolari, Ylläs, Äkäslompolo have 1,304 active Airbnb and VRBO listings. This represents a 26% increase from the previous year.

The average Airbnb or VRBO in Kolari generates €27K per year. High-performing properties earn €53K/year, while low-performing properties earn €15K/year. Supply has grown significantly YoY while revenue remains flat, indicating intensifying competition despite modest 35% occupancy rates. The near 2x gap between average and high performers suggests differentiation opportunities exist, though the market is absorbing new inventory without proportional demand growth.

Airbnb and VRBO can be profitable in Kolari. Average annual revenue is €27K with 35% occupancy. High-performing properties earn up to €53K/year. Supply growth significantly outpaces revenue growth, indicating intensifying competition despite flat two-year trends. The doubling gap between average and top performers suggests market differentiation is widening, rewarding optimized properties while pressuring standard offerings.

The average occupancy rate for Airbnbs and VRBOs in Kolari is 35%. This occupancy level, combined with an average nightly rate of €218, results in a RevPAR (revenue per available room) of €59 per day.

4+ bedroom properties demonstrate the strongest performance in Kolari, with annual revenue of €41K. These properties balance operating costs and rental demand most effectively in the Kolari market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Kolari area. Kolari: Lenient. No specific STR permits required, standard business registration applies. Minimal enforcement in rural areas. Ylläs: Lenient. Part of Kolari municipality, follows same rules. No STR-specific regulations, tourism-focused area with light oversight. Äkäslompolo: Lenient. Also within Kolari, no dedicated STR permits needed. Tourism economy prioritized, enforcement minimal to non-existent. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Kolari Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 26% year-over-year, while RevPAR has increased 6%. This indicates balanced supply-demand dynamics. The substantial gap between high-performing properties ($53,442) and average revenue ($26,992) suggests significant performance variance, while 35% occupancy reflects moderate market utilization amid growing competition.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is 71% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-May) when gaining traction is harder.

The most common amenities in Kolari listings include: Tv (95%), Sauna (90%), Washing Machine (84%), Kitchen (56%), Heating (50%). Amenities that boost revenue the most include Washing Machine, Ev Charger, Internet, with Washing Machine properties earning approximately 34% more (€35K/year vs €26K/year).

Monthly estimated revenue per listing in Kolari over the last 12 months: May: €409, June: €643, July: €930, August: €648, September: €999, October: €519, November: €1K, December: €4K, January: €3K, February: €3K, March: €4K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Kolari is €218, up 13% year-over-year. By property size: 1-bedroom properties average €150/night, 2-bedroom properties average €208/night, 3-bedroom properties average €281/night, 4+ bedroom properties average €447/night. Rates peak in December and are lowest in August.

Guests in Kolari book an average of 41 days in advance, down 6% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 42 days, 3-bedroom: 44 days, 4+ bedroom: 46 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Kolari Airbnb and VRBO market has seen the following changes: supply grew 26%, revenue per listing increased 6%, occupancy fell 15%, average nightly rates increased 13%, and lead time decreased 6%. The 26% supply surge outpacing revenue growth signals intensifying competition, while the wide gap between average ($26,992) and high-performing listings ($53,442) suggests market bifurcation where differentiation increasingly determines financial outcomes.

In Kolari, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 10% higher occupancy than weekdays.