Helsinki

As of May 2026, Helsinki, Espoo, Vantaa have 1,754 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Helsinki generates €20K per year. High-performing properties earn €40K/year, while low-performing properties earn €9K/year. The wide revenue variance, coupled with an 18% supply contraction, suggests that market consolidation is favoring listings that capture premium demand despite a softer overall revenue environment.

Airbnb and VRBO can be profitable in Helsinki. Average annual revenue is €20K with 47% occupancy. High-performing properties earn up to €40K/year. Sustained occupancy at 47% during a period of shrinking supply indicates that the remaining inventory is absorbing the brunt of market volatility.

The average occupancy rate for Airbnbs and VRBOs in Helsinki is 47%. This occupancy level, combined with an average nightly rate of €117, results in a RevPAR (revenue per available room) of €37 per day.

4+ bedroom properties demonstrate the strongest performance in Helsinki, with annual revenue of €52K. These properties balance operating costs and rental demand most effectively in the Helsinki market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Helsinki area. Helsinki: Moderate. Registration required, occasional permits needed based on building rules. Growing enforcement with fines for violations. Espoo: Moderate. Similar to Helsinki, registration mandatory, building-specific restrictions common. Moderate enforcement increasing. Vantaa: Moderate. Registration required, housing company approval often needed. Enforcement present but less systematic than Helsinki. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Helsinki Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 18% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests a market correction phase where inefficient listings are exiting, stabilizing the ecosystem for remaining participants.

Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is -24% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Helsinki listings include: Kitchen (99%), Heating (92%), Tv (86%), Washing Machine (84%), Parking (64%). Amenities that boost revenue the most include Sauna, Washing Machine, Bbq, with Sauna properties earning approximately 50% more (€34K/year vs €22K/year).

Monthly estimated revenue per listing in Helsinki over the last 12 months: May: €1K, June: €1K, July: €1K, August: €1K, September: €1K, October: €1K, November: €1K, December: €1K, January: €879, February: €818, March: €914, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Helsinki is €117, up 16% year-over-year. By property size: 1-bedroom properties average €97/night, 2-bedroom properties average €155/night, 3-bedroom properties average €231/night, 4+ bedroom properties average €412/night. Rates peak in December and are lowest in May.

Guests in Helsinki book an average of 34 days in advance, down 16% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 39 days, 3-bedroom: 42 days, 4+ bedroom: 46 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Helsinki Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing decreased 6%, occupancy fell 3%, average nightly rates increased 16%, and lead time decreased 16%. Sharper rate increases alongside shorter booking windows reflect a shift toward more reactive, price-sensitive demand patterns.

In Helsinki, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Sunday. Weekends show 17% higher occupancy than weekdays.