Vilanova i la Geltrú

As of June 2026, Tarragona, Reus, Salou, Cambrils have 2,916 active Airbnb and VRBO listings. This represents a 17% decrease from the previous year.

The average Airbnb or VRBO in Reus generates €16K per year. High-performing properties earn €45K/year, while low-performing properties earn €8K/year. The stark disparity between top and bottom earners suggests that market revenue is heavily concentrated in a small segment of listings, despite a 17% reduction in total supply.

Airbnb and VRBO can be profitable in Reus. Average annual revenue is €16K with 31% occupancy. High-performing properties earn up to €45K/year. With a 29% decline in average revenue despite contracting supply, the current environment shows that reduced inventory has not yet translated into higher earnings for the average operator.

The average occupancy rate for Airbnbs and VRBOs in Reus is 31%. This occupancy level, combined with an average nightly rate of €170, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Reus, with annual revenue of €26K. These properties balance operating costs and rental demand most effectively in the Reus market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Reus area. Tarragona: Moderate. Regional Catalan license (HUT) required, municipal registration. Standard tourist tax. Moderate enforcement with periodic inspections. Reus: Moderate. HUT license mandatory, municipal registration, tourist tax collection. Growing enforcement with fines for unlicensed operators. Salou: Strict. HUT license required, strict zoning limits in residential areas, high tourist taxes. Active enforcement due to overtourism concerns. Cambrils: Moderate. HUT license and registration required, tourist tax mandatory. Moderate enforcement, some unlicensed activity persists. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Reus Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 17% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. This contraction signals that market participants are exiting amid falling revenue, potentially stabilizing the competitive landscape as excess capacity is removed.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 25% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Reus listings include: Washing Machine (91%), Kitchen (88%), Tv (84%), Air Conditioning (80%), Balcony (61%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 38% more (€37K/year vs €27K/year).

Monthly estimated revenue per listing in Reus over the last 12 months: May: €681, June: €1K, July: €1K, August: €2K, September: €881, October: €610, November: €448, December: €791, January: €349, February: €343, March: €543, April: €948. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Reus is €170, up 17% year-over-year. By property size: 1-bedroom properties average €106/night, 2-bedroom properties average €122/night, 3-bedroom properties average €175/night, 4+ bedroom properties average €326/night. Rates peak in August and are lowest in February.

Guests in Reus book an average of 31 days in advance, down 32% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 29 days, 3-bedroom: 31 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Reus Airbnb and VRBO market has seen the following changes: supply declined 17%, revenue per listing decreased 29%, occupancy fell 7%, average nightly rates increased 17%, and lead time decreased 32%. Rising rates paired with falling occupancy and shorter lead times highlight a market struggling with price sensitivity.

In Reus, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 21% higher occupancy than weekdays.