Tarragona

As of June 2026, Tarragona, Salou, Cambrils have 4,138 active Airbnb and VRBO listings. This represents a 16% decrease from the previous year.

The average Airbnb or VRBO in Tarragona generates €26K per year. High-performing properties earn €72K/year, while low-performing properties earn €12K/year. Supply has contracted significantly year-over-year while revenue declined faster, suggesting demand pressure outpacing inventory reduction. The wide performance gap—with top properties earning nearly 3x the average despite 36% occupancy—indicates substantial differentiation between competitive and non-competitive listings.

Airbnb and VRBO can be profitable in Tarragona. Average annual revenue is €26K with 36% occupancy. High-performing properties earn up to €72K/year. The significant gap between average and top performers suggests uneven market conditions, while declining supply and revenue year-over-year indicate a contracting market where competition for bookings is intensifying.

The average occupancy rate for Airbnbs and VRBOs in Tarragona is 36%. This occupancy level, combined with an average nightly rate of €224, results in a RevPAR (revenue per available room) of €42 per day.

4+ bedroom properties demonstrate the strongest performance in Tarragona, with annual revenue of €46K. These properties balance operating costs and rental demand most effectively in the Tarragona market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tarragona area. Tarragona: Moderate. Tourist license (HUT) mandatory, registration with Generalitat required, municipal compatibility certificate needed. Standard enforcement with periodic inspections and fines for unlicensed properties. Salou: Moderate. HUT license required, building community approval needed, zoning restrictions apply. Active enforcement in tourist zones, regular inspections, though some unlicensed units operate. Cambrils: Moderate. HUT registration mandatory, municipal authorization required, community approval needed. Enforcement focuses on unlicensed rentals with inspections and penalties, though compliance varies by area. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tarragona Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 16% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($25,793) and top performers ($72,355) suggests significant performance variance, reflecting competitive differentiation within the market despite moderate 36% occupancy levels.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Tarragona listings include: Kitchen (95%), Washing Machine (94%), Tv (92%), Air Conditioning (84%), Balcony (67%). Amenities that boost revenue the most include Bbq, Pool, Washing Machine, with Bbq properties earning approximately 71% more (€65K/year vs €38K/year).

Monthly estimated revenue per listing in Tarragona over the last 12 months: May: €1K, June: €2K, July: €2K, August: €2K, September: €1K, October: €1K, November: €783, December: €1K, January: €730, February: €741, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tarragona is €224, up 17% year-over-year. By property size: 1-bedroom properties average €134/night, 2-bedroom properties average €186/night, 3-bedroom properties average €210/night, 4+ bedroom properties average €484/night. Rates peak in August and are lowest in May.

Guests in Tarragona book an average of 32 days in advance, down 30% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 31 days, 3-bedroom: 30 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tarragona Airbnb and VRBO market has seen the following changes: supply declined 16%, revenue per listing decreased 23%, occupancy fell 6%, average nightly rates increased 17%, and lead time decreased 30%. The sharp revenue decline despite rate increases signals weakening demand outpacing supply reduction, while the substantial gap between average ($25,793) and high-performing listings ($72,355) suggests market bifurcation favoring premium properties.

In Tarragona, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 16% higher occupancy than weekdays.