Santoña

As of June 2026, Santoña, Santander, Laredo have 971 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Santoña generates €16K per year. High-performing properties earn €38K/year, while low-performing properties earn €6K/year. Declining supply alongside flat revenue suggests demand isn't absorbing available inventory, indicating a buyer's market where the 2.4x performance gap between high and average properties reflects meaningful differentiation rather than scarcity-driven returns.

Airbnb and VRBO can be profitable in Santoña. Average annual revenue is €16K with 30% occupancy. High-performing properties earn up to €38K/year. Declining supply alongside flat revenue suggests tightening availability, though stagnant demand indicates limited market growth. The significant gap between average and top performers reveals meaningful differentiation opportunities in a stabilizing market.

The average occupancy rate for Airbnbs and VRBOs in Santoña is 30%. This occupancy level, combined with an average nightly rate of €147, results in a RevPAR (revenue per available room) of €28 per day.

4+ bedroom properties demonstrate the strongest performance in Santoña, with annual revenue of €25K. These properties balance operating costs and rental demand most effectively in the Santoña market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Santoña area. Santoña: Moderate. Registration with Cantabria tourism registry required, liability insurance mandatory, building community approval needed. Standard enforcement through inspections. Santander: Moderate. Regional tourism registration (VUT) required, liability insurance, community authorization. Moderate enforcement with occasional inspections and fines for unregistered properties. Laredo: Moderate. Cantabria VUT registration mandatory, insurance required, community approval needed. Standard enforcement similar to regional norms. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Santoña Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The wider gap between high ($37,600) and average ($15,704) revenue suggests significant performance variance across listings, while the 30% occupancy rate reflects moderate market utilization despite reduced competition.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 67% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Santoña listings include: Kitchen (98%), Tv (96%), Washing Machine (94%), Heating (76%), Balcony (61%). Amenities that boost revenue the most include Washing Machine, Bbq, Heating, with Washing Machine properties earning approximately 36% more (€28K/year vs €21K/year).

Monthly estimated revenue per listing in Santoña over the last 12 months: May: €702, June: €976, July: €2K, August: €2K, September: €906, October: €509, November: €367, December: €724, January: €347, February: €292, March: €558, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Santoña is €147, up 7% year-over-year. By property size: 1-bedroom properties average €106/night, 2-bedroom properties average €112/night, 3-bedroom properties average €160/night, 4+ bedroom properties average €335/night. Rates peak in August and are lowest in February.

Guests in Santoña book an average of 34 days in advance, down 18% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 36 days, 3-bedroom: 33 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Santoña Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 7%, occupancy fell 2%, average nightly rates increased 7%, and lead time decreased 18%. The 12% supply contraction combined with rising rates suggests underlying demand resilience, though the occupancy decline and shortened booking window indicate guests are booking closer to arrival, signaling tightening market conditions and increased competition for last-minute bookings.

In Santoña, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 27% higher occupancy than weekdays.