Santoña
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Overview
Annual Rev
€23.2k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€150
12 mo avg
↑9%
from prior 12 mo
Lead time
37 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
€45
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Santoña market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +€13,679 | — | — |
| Heating | 🔒 2•• (••%) | 🔒 +€9••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Barbecue | 🔒 9• (••%) | 🔒 +€9••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| TV | 🔒 3•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 2•• (••%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pool | 🔒 7• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Gym | 🔒 3• (••%) | 🔒 +€2••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Internet | 🔒 2•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +€4•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.2 nights)
2 bedrooms (5.4 nights)
3 bedrooms (5.1 nights)
1 bedroom (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (€151)
3 bedrooms (€74)
2 bedrooms (€52)
1 bedroom (€37)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the Santoña market averaged 910 active Airbnb and VRBO listings, down 17% from a year earlier and up 75% over two years.
An average Santoña listing earns €19K/year. High-performing listings earn €39K, while low-performing listings earn €8K.
Average occupancy in Santoña is 31%, producing RevPAR of €41 per available night.
4+ bedroom listings generate the highest average annual revenue in Santoña, at €28K.
Rules vary across Santoña. Santoña: Moderate. Registration with Cantabria tourism registry required, municipal license needed. Standard regional requirements apply. Moderate enforcement through inspections. Santander: Moderate. Regional tourism registration mandatory, municipal compatibility certificate required. No owner-occupancy rules. Moderate enforcement with periodic checks. Laredo: Moderate. Cantabria registry registration required, local authorization needed. Standard regional compliance. Moderate enforcement, similar to region-wide approach. Verify requirements for the property's jurisdiction.
The Santoña Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 17% year-over-year, while RevPAR has increased 49%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (99%), TV (98%), Washing Machine (95%). The strongest positive revenue associations are Bbq (+30%), Washing Machine (+29%), Heating (+22%).
Average daily rate in Santoña is €160, up 11% year-over-year. Rates peak in August and are lowest in February.
Guests in Santoña book an average of 36 days in advance, down 5% from last year. Booking windows range from 31 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 32% higher than weekday occupancy.