Santander

As of May 2026, Santander, Santillana del Mar, Castro Urdiales have 1,684 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Santander generates €18K per year. High-performing properties earn €40K/year, while low-performing properties earn €8K/year. This massive revenue gap suggests that market success is heavily bifurcated, with top-tier assets capturing significant demand despite a contraction in total supply.

Airbnb and VRBO can be profitable in Santander. Average annual revenue is €18K with 33% occupancy. High-performing properties earn up to €40K/year. Such variance relative to the 33% occupancy baseline indicates that top earners are likely leveraging superior pricing power or niche positioning to outperform the broader market average.

The average occupancy rate for Airbnbs and VRBOs in Santander is 33%. This occupancy level, combined with an average nightly rate of €146, results in a RevPAR (revenue per available room) of €32 per day.

4+ bedroom properties demonstrate the strongest performance in Santander, with annual revenue of €29K. These properties balance operating costs and rental demand most effectively in the Santander market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Santander area. Santander: Moderate. Regional tourism registry (VUT) required, local license needed. Standard tax compliance. Moderate enforcement with periodic inspections. Santillana del Mar: Moderate. VUT registration mandatory, municipal authorization required. Historic zone restrictions apply. Enforcement present but focused on unlicensed properties. Castro Urdiales: Moderate. VUT registration and municipal license required. Building community approval needed. Enforcement exists but inconsistent, some unlicensed operations continue. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Santander Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 5%. This indicates balanced supply-demand dynamics. The simultaneous contraction in supply and revenue implies a cooling market where inventory reduction is not yet sufficient to offset weakened demand.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 49% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Santander listings include: Kitchen (97%), Tv (95%), Washing Machine (92%), Heating (82%), Parking (52%). Amenities that boost revenue the most include Pool, Bbq, Pets Allowed, with Pool properties earning approximately 39% more (€37K/year vs €26K/year).

Monthly estimated revenue per listing in Santander over the last 12 months: May: €834, June: €999, July: €2K, August: €2K, September: €1K, October: €712, November: €511, December: €844, January: €452, February: €396, March: €755, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Santander is €146, up 17% year-over-year. By property size: 1-bedroom properties average €99/night, 2-bedroom properties average €132/night, 3-bedroom properties average €162/night, 4+ bedroom properties average €343/night. Rates peak in August and are lowest in February.

Guests in Santander book an average of 30 days in advance, down 28% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 29 days, 3-bedroom: 33 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Santander Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 5%, occupancy rose 2%, average nightly rates increased 17%, and lead time decreased 28%. These metrics reveal a shift toward shorter booking windows and higher price sensitivity among remaining guests.

In Santander, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 35% higher occupancy than weekdays.