Santander
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Overview
Annual Rev
€25.3k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
€152
12 mo avg
↑18%
from prior 12 mo
Lead time
31 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€50
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Santander market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€12,187 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Bicycles | 🔒 7 (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +€7••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +€4••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.2 nights)
3 bedrooms (5.1 nights)
2 bedrooms (4.9 nights)
1 bedroom (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (€115)
3 bedrooms (€56)
2 bedrooms (€51)
1 bedroom (€36)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Over the 12 months ending August 2026, the Santander market averaged 1,612 active Airbnb and VRBO listings, down 13% from a year earlier and up 32% over two years.
An average Santander listing earns €21K/year. High-performing listings earn €44K, while low-performing listings earn €10K.
Average occupancy in Santander is 35%, producing RevPAR of €45 per available night.
4+ bedroom listings generate the highest average annual revenue in Santander, at €33K.
Rules vary across Santander. Santander: Moderate. Regional registration required, tourist activity declaration. Standard compliance checks, moderate enforcement through inspections. Santillana del Mar: Moderate. Must register with Cantabria tourism registry, meet safety standards. Historic town has stricter building rules. Moderate enforcement. Castro Urdiales: Moderate. Cantabria regional registration mandatory, municipal license needed. Growing market with standard enforcement, occasional inspections. Verify requirements for the property's jurisdiction.
The Santander Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 13% year-over-year, while RevPAR has increased 50%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (98%), TV (96%), Washing Machine (91%). The strongest positive revenue associations are Bbq (+66%), Pool (+49%), Pets Allowed (+19%).
Average daily rate in Santander is €160, up 22% year-over-year. Rates peak in August and are lowest in February.
Guests in Santander book an average of 32 days in advance, down 10% from last year. Booking windows range from 30 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 36% higher than weekday occupancy.