Santa Cruz De La Palma

As of June 2026, Santa Cruz de la Palma, Los Llanos de Aridane, Breña Alta have 1,093 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Santa Cruz de la Palma generates €13K per year. High-performing properties earn €24K/year, while low-performing properties earn €6K/year. Declining supply and revenue year-over-year alongside flat two-year trends suggest a contracting market, while the 43% occupancy rate and significant performance gap indicate highly fragmented competition where differentiation between top and bottom performers is substantial.

Airbnb and VRBO can be profitable in Santa Cruz de la Palma. Average annual revenue is €13K with 43% occupancy. High-performing properties earn up to €24K/year. Declining supply and revenue year-over-year suggest a contracting market, while the €10K+ gap between average and top performers indicates meaningful differentiation among listings despite modest occupancy rates.

The average occupancy rate for Airbnbs and VRBOs in Santa Cruz de la Palma is 43%. This occupancy level, combined with an average nightly rate of €104, results in a RevPAR (revenue per available room) of €24 per day.

4+ bedroom properties demonstrate the strongest performance in Santa Cruz de la Palma, with annual revenue of €23K. These properties balance operating costs and rental demand most effectively in the Santa Cruz de la Palma market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Santa Cruz de la Palma area. Santa Cruz de la Palma: Moderate. Canary Islands registration (VV number) required, tourist tax collection mandatory. Standard regional rules apply. Moderate enforcement through inspections. Los Llanos de Aridane: Moderate. Regional VV license required, building habitability certificate, tourist tax. Some municipal zoning restrictions. Moderate enforcement. Breña Alta: Moderate. Canary Islands VV registration mandatory, compliance with regional tourism standards, tax collection. Limited local restrictions. Light to moderate enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Santa Cruz de la Palma Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The notable gap between average revenue ($13,198) and high-performing properties ($23,849) suggests differentiated market performance, while the 43% occupancy rate reflects moderate market utilization despite reduced competition from lower supply levels.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is 25% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-June) when gaining traction is harder.

The most common amenities in Santa Cruz de la Palma listings include: Kitchen (91%), Washing Machine (89%), Tv (67%), Balcony (50%), Pool (37%). Amenities that boost revenue the most include Pool, Air Conditioning, Bbq, with Pool properties earning approximately 49% more (€25K/year vs €17K/year).

Monthly estimated revenue per listing in Santa Cruz de la Palma over the last 12 months: May: €506, June: €418, July: €658, August: €612, September: €531, October: €581, November: €747, December: €857, January: €853, February: €1K, March: €1K, April: €883. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Santa Cruz de la Palma is €104, up 31% year-over-year. By property size: 1-bedroom properties average €90/night, 2-bedroom properties average €106/night, 3-bedroom properties average €130/night, 4+ bedroom properties average €189/night. Rates peak in February and are lowest in May.

Guests in Santa Cruz de la Palma book an average of 45 days in advance, down 22% from last year. By property size: 1-bedroom: 44 days, 2-bedroom: 45 days, 3-bedroom: 48 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Santa Cruz de la Palma Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 12%, occupancy fell 11%, average nightly rates increased 31%, and lead time decreased 22%. The sharp rate increase despite falling occupancy and revenue suggests hosts are competing on price in a softening market, while the wide gap between average ($13,198) and high-performing listings ($23,849) indicates significant performance stratification.

In Santa Cruz de la Palma, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 9% higher occupancy than weekdays.