Potes
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Overview
Annual Rev
€21.3k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
€174
12 mo avg
↑14%
from prior 12 mo
Lead time
33 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
€43
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Potes market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +€25,439 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +€7••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pool | 🔒 6• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +€2••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +€1••• (+•%) | 🔒 €3•••• | 🔒 €3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.1 nights)
3 bedrooms (6.0 nights)
4+ bedrooms (5.4 nights)
1 bedroom (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms (€89)
3 bedrooms (€70)
2 bedrooms (€59)
1 bedroom (€33)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the Potes market averaged 1,102 active Airbnb and VRBO listings, down 8% from a year earlier and up 69% over two years.
An average Potes listing earns €17K/year. High-performing listings earn €36K, while low-performing listings earn €9K.
Average occupancy in Potes is 28%, producing RevPAR of €38 per available night.
4+ bedroom listings generate the highest average annual revenue in Potes, at €27K.
Rules vary across Potes. Potes: Moderate. Registration with Cantabria tourism registry required, municipal license needed. Standard regional requirements apply. Moderate enforcement through inspections. Santander: Moderate. Cantabria tourism registration mandatory, municipal compatibility certificate required. Community permission needed for apartments. Moderate enforcement. Comillas: Moderate. Tourism registry registration required, municipal license needed, heritage zone restrictions apply. Standard enforcement with occasional inspections. Verify requirements for the property's jurisdiction.
The Potes Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 34%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (98%), TV (97%), Parking (90%). The strongest positive revenue associations are Bbq (+28%), Parking (+19%), TV (+14%).
Average daily rate in Potes is €178, up 20% year-over-year. Rates peak in August and are lowest in January.
Guests in Potes book an average of 34 days in advance, down 9% from last year. Booking windows range from 31 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 33% higher than weekday occupancy.