Potes

As of June 2026, Potes, Santander, Comillas have 1,125 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Potes generates €15K per year. High-performing properties earn €33K/year, while low-performing properties earn €7K/year. Despite supply contracting year-over-year, total revenue declined faster, indicating weakening demand relative to the available inventory. The wide performance spread—with top properties earning 2.2x the average—suggests significant market fragmentation where guest preference concentration is reshaping competitive positioning.

Airbnb and VRBO can be profitable in Potes. Average annual revenue is €15K with 28% occupancy. High-performing properties earn up to €33K/year. The year-over-year supply decline coupled with revenue contraction suggests market consolidation rather than growth, while the significant gap between average and high-performing properties indicates meaningful performance variance tied to specific property attributes.

The average occupancy rate for Airbnbs and VRBOs in Potes is 28%. This occupancy level, combined with an average nightly rate of €161, results in a RevPAR (revenue per available room) of €28 per day.

4+ bedroom properties demonstrate the strongest performance in Potes, with annual revenue of €22K. These properties balance operating costs and rental demand most effectively in the Potes market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Potes area. I don't have reliable current data on short-term rental regulations and actual enforcement practices for Potes, Santander, and Comillas specifically. These smaller Spanish municipalities may have varying local ordinances beyond Cantabria's regional requirements. For accurate information, I recommend: - Contacting each municipality's tourism/licensing office directly - Checking Cantabria's regional tourism registry requirements - Consulting local property management companies familiar with enforcement Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Potes Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($14,788) and high-performing properties ($33,215) suggests performance is highly property-dependent, while the 28% occupancy rate reflects the seasonal nature of this mountain destination market.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 58% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Potes listings include: Kitchen (97%), Tv (91%), Washing Machine (87%), Heating (78%), Balcony (56%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 24% more (€33K/year vs €27K/year).

Monthly estimated revenue per listing in Potes over the last 12 months: May: €665, June: €847, July: €2K, August: €2K, September: €972, October: €661, November: €448, December: €868, January: €458, February: €340, March: €609, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Potes is €161, up 9% year-over-year. By property size: 1-bedroom properties average €111/night, 2-bedroom properties average €139/night, 3-bedroom properties average €182/night, 4+ bedroom properties average €385/night. Rates peak in August and are lowest in May.

Guests in Potes book an average of 32 days in advance, down 26% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 31 days, 3-bedroom: 34 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Potes Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 18%, occupancy fell 4%, average nightly rates increased 9%, and lead time decreased 26%. The rate increase amid falling occupancy suggests hosts are competing for fewer bookings, while the substantial gap between average revenue ($14,788) and top performers ($33,215) indicates significant performance variation despite constrained demand.

In Potes, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 31% higher occupancy than weekdays.