Marbella
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Overview
Annual Rev
€38.4k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€208
12 mo avg
↑18%
from prior 12 mo
Lead time
36 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
€66
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Marbella market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +€33,105 | — | — |
| Hot Tub | 🔒 8•• (•%) | 🔒 +€2•••• (+••%) | 🔒 €7•••• | 🔒 €4•••• |
| Sauna | 🔒 6•• (•%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Pool | 🔒 8••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Air conditioning | 🔒 1•••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 1•••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Ski | 🔒 2• (•%) | 🔒 +€9••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Gym | 🔒 2••• (••%) | 🔒 +€9••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Bicycles | 🔒 7• (•%) | 🔒 +€8••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Pets Allowed | 🔒 3••• (••%) | 🔒 +€7••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.7 nights)
4+ bedrooms (7.4 nights)
2 bedrooms (7.3 nights)
1 bedroom (6.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€285)
3 bedrooms (€150)
2 bedrooms (€103)
1 bedroom (€63)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending August 2026, the Marbella market averaged 14,228 active Airbnb and VRBO listings, down 3% from a year earlier and up 21% over two years.
An average Marbella listing earns €34K/year. High-performing listings earn €89K, while low-performing listings earn €15K.
Average occupancy in Marbella is 39%, producing RevPAR of €61 per available night.
4+ bedroom listings generate the highest average annual revenue in Marbella, at €79K.
Rules vary across Marbella. Marbella: Moderate. Registration with Andalusian tourism registry (VFT) required, meet safety standards. Moderate enforcement, some unlicensed units operate. Málaga: Strict. VFT license mandatory, banned in most city center buildings. Active enforcement with fines, many illegal rentals persist. Estepona: Moderate. VFT registration required, property standards compliance. Growing enforcement, unlicensed activity common. Mijas: Lenient. VFT registration needed, basic standards. Light enforcement, many operate informally. Verify requirements for the property's jurisdiction.
The Marbella Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (97%), TV (96%), Washing Machine (96%). The strongest positive revenue associations are Bbq (+87%), Hot Tub (+55%), Pool (+45%).
Average daily rate in Marbella is €241, up 24% year-over-year. Rates peak in August and are lowest in February.
Guests in Marbella book an average of 37 days in advance, down 13% from last year. Booking windows range from 34 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 9% higher than weekday occupancy.