Viljandi, EE
Part of the Tartu market area
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Overview
Annual Rev
€12.2k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
€105
12 mo avg
↑28%
from prior 12 mo
Lead time
24 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
€27
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Tartu market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +€8,668 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Lake Access | 🔒 3• (••%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Sauna | 🔒 4• (••%) | 🔒 +€4••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Air conditioning | 🔒 1•• (••%) | 🔒 +€3••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| TV | 🔒 1•• (••%) | 🔒 +€3••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Heating | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Parking | 🔒 1•• (••%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.8 nights)
1 bedroom (4.9 nights)
2 bedrooms (3.9 nights)
Studio (3.8 nights)
4+ bedrooms (2.8 nights)
Cleaning fee by bedroom
3 bedrooms (€50)
4+ bedrooms (€34)
2 bedrooms (€25)
1 bedroom (€18)
Studio (€13)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Over the 12 months ending August 2026, the Tartu market averaged 477 active Airbnb and VRBO listings, down 3% from a year earlier and up 51% over two years.
An average Tartu listing earns €10K/year. High-performing listings earn €22K, while low-performing listings earn €4K.
Average occupancy in Tartu is 26%, producing RevPAR of €21 per available night.
4+ bedroom listings generate the highest average annual revenue in Tartu, at €27K.
Rules vary across Tartu. Tartu: Lenient. No specific STR regulations or registration required. General business rules apply. Minimal enforcement, hosts operate freely. Pärnu: Lenient. Tourism registry registration recommended but rarely enforced. No occupancy rules or caps. Light oversight despite tourist popularity. Viljandi: Lenient. No STR-specific permits required. Basic business registration sufficient. Minimal enforcement, small market with few restrictions. Verify requirements for the property's jurisdiction.
The Tartu Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 16%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and October.
The most common amenities are Kitchen (99%), Heating (91%), Internet (87%). The strongest positive revenue associations are Bbq (+58%), Hot Tub (+48%), Lake Access (+40%).
Average daily rate in Tartu is €108, up 29% year-over-year. Rates peak in July and are lowest in October.
Guests in Tartu book an average of 24 days in advance, down 12% from last year. Booking windows range from 22 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 47% higher than weekday occupancy.