Pärnu

As of June 2026, Pärnu, Tori, Sauga have 337 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Pärnu generates €9K per year. High-performing properties earn €26K/year, while low-performing properties earn €4K/year. Despite declining supply and revenue year-over-year, the market's 24% occupancy rate suggests structural oversupply relative to demand, with the threefold performance gap between high and average properties indicating significant differentiation in how effectively listings capture available bookings.

Airbnb and VRBO can be profitable in Pärnu. Average annual revenue is €9K with 24% occupancy. High-performing properties earn up to €26K/year. Declining supply and revenue suggest a contracting market, while the nearly 3x gap between average and high performers indicates significant performance variance—likely reflecting heterogeneous property quality or positioning rather than uniform market saturation.

The average occupancy rate for Airbnbs and VRBOs in Pärnu is 24%. This occupancy level, combined with an average nightly rate of €116, results in a RevPAR (revenue per available room) of €16 per day.

3-bedroom properties demonstrate the strongest performance in Pärnu, with annual revenue of €12K. These properties balance operating costs and rental demand most effectively in the Pärnu market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Pärnu area. I don't have reliable data on short-term rental regulations or enforcement reality for Pärnu, Tori, and Sauga in Estonia. Estonia has national-level regulations requiring hosts to register with tax authorities and collect tourism tax, but specific municipal rules and actual enforcement practices for these localities aren't documented in available sources. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Pärnu Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($8,789) and high-performing properties ($25,584) suggests market segmentation, where premium offerings are outperforming the broader market despite overall revenue contraction.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Pärnu listings include: Kitchen (99%), Tv (92%), Heating (89%), Washing Machine (85%), Air Conditioning (52%). Amenities that boost revenue the most include Ev Charger, Hot Tub, Sauna, with Ev Charger properties earning approximately 86% more (€32K/year vs €17K/year).

Monthly estimated revenue per listing in Pärnu over the last 12 months: May: €359, June: €895, July: €2K, August: €901, September: €250, October: €247, November: €223, December: €338, January: €200, February: €189, March: €214, April: €388. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Pärnu is €116, up 21% year-over-year. By property size: 1-bedroom properties average €91/night, 2-bedroom properties average €120/night, 3-bedroom properties average €193/night. Rates peak in July and are lowest in May.

Guests in Pärnu book an average of 21 days in advance, down 21% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 27 days, 3-bedroom: 24 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Pärnu Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 18%, occupancy fell 15%, average nightly rates increased 21%, and lead time decreased 21%. The rate increase amid falling occupancy suggests hosts are competing for fewer bookings, while the substantial gap between average ($8,789) and high-performing listings ($25,584) indicates significant performance stratification in a contracting market.

In Pärnu, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 33% higher occupancy than weekdays.