Pärnu, EE
Part of the Tartu market area
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Annual revenue (actual)
€12.2k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€106
12 mo avg
↑28%
from prior 12 mo
Lead time
24 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
€28
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect Tartu market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€21,628 | — | — |
| Sauna | 🔒 4• (••%) | 🔒 +€9••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Barbecue | 🔒 4• (••%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Air conditioning | 🔒 1•• (••%) | 🔒 +€5••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Lake Access | 🔒 3• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| TV | 🔒 1•• (••%) | 🔒 +€4••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Heating | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Parking | 🔒 2•• (••%) | 🔒 +€7•• (+•%) | 🔒 €1•••• | 🔒 €1•••• |
| Internet | 🔒 2•• (••%) | 🔒 +€4•• (+•%) | 🔒 €1•••• | 🔒 €1•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.1 nights)
1 bedroom (4.1 nights)
2 bedrooms (4.1 nights)
Studio (3.1 nights)
4+ bedrooms (2.5 nights)
Cleaning fee by bedroom
3 bedrooms (€45)
4+ bedrooms (€34)
2 bedrooms (€23)
1 bedroom (€18)
Studio (€10)
Professional host share
Independent hosts (67%)
Professionally managed (33%)
Over the 12 months ending September 2026, the Tartu market averaged 486 active Airbnb and VRBO listings, up 1% from a year earlier and up 54% over two years.
An average Tartu listing earns €9K/year. High-performing listings earn €21K, while low-performing listings earn €4K.
Average occupancy in Tartu is 26%, producing RevPAR of €21 per available night.
4+ bedroom listings generate the highest average annual revenue in Tartu, at €26K.
Rules vary across Tartu. Tartu: Lenient. No specific STR permits required, general business registration applies. Minimal enforcement, hosts operate freely. Pärnu: Lenient. Basic business registration needed, tourism tax collection required. Light enforcement, popular resort market operates openly. Viljandi: Lenient. Standard business registration, no special STR restrictions. Minimal oversight, small market with few compliance issues. Verify requirements for the property's jurisdiction.
The Tartu Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 18%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and October.
The most common amenities are Kitchen (98%), Heating (90%), Internet (85%). The strongest positive revenue associations are Hot Tub (+145%), Sauna (+67%), Bbq (+53%).
Average daily rate in Tartu is €109, up 28% year-over-year. Rates peak in July and are lowest in October.
Guests in Tartu book an average of 24 days in advance, down 8% from last year. Booking windows range from 22 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 48% higher than weekday occupancy.
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