Playas
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Overview
Annual Rev
$6k
12 mo avg
↑85%
from prior 12 mo
Occupancy rate
10%
12 mo avg
↑4%
from prior 12 mo
Avg daily rate
$137
12 mo avg
↑111%
from prior 12 mo
Lead time
14 days
12 mo avg
↑7 days
from prior 12 mo
Revpar
$15
12 mo avg
↑94%
from prior 12 mo
Methodology note: Figures reflect Playas market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$22,979 | — | — |
| Pets Allowed | 🔒 1• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (22.8 nights)
1 bedroom (22.4 nights)
3 bedrooms (14.8 nights)
4+ bedrooms (1.7 nights)
Cleaning fee by bedroom
1 bedroom ($0)
2 bedrooms ($0)
3 bedrooms ($0)
4+ bedrooms ($0)
Professional host share
Independent hosts (65%)
Professionally managed (35%)
Over the 12 months ending August 2026, the Playas market averaged 616 active Airbnb and VRBO listings, up 11% from a year earlier and up 11% over two years.
An average Playas listing earns $4K/year. High-performing listings earn $16K, while low-performing listings earn $2K.
Average occupancy in Playas is 8%, producing RevPAR of $10 per available night.
4+ bedroom listings generate the highest average annual revenue in Playas, at $9K.
Rules vary across Playas. Playas (General Villamil): Lenient. No specific short-term rental regulations or registration requirements. Tourism is encouraged in this beach resort town. No owner-occupancy rules, rental caps, or density limits. Minimal municipal oversight. Hosts operate freely without permits. Standard business registration (RUC) recommended for tax purposes but rarely enforced for small operators. Very light enforcement overall. Verify requirements for the property's jurisdiction.
The Playas Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in January and February; it is lowest in September and October.
The most common amenities are Parking (100%), Air Conditioning (95%), Kitchen (95%). The strongest positive revenue associations are Pool (+153%), Pets Allowed (+95%).
Average daily rate in Playas is $149, up 12% year-over-year. Rates peak in January and are lowest in August.
Guests in Playas book an average of 14 days in advance, down 15% from last year. Booking windows range from 13 days for 3-bedroom listings to 15 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 98% higher than weekday occupancy.