Cuenca

As of June 2026, Cuenca has 1,905 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in Cuenca generates $5K per year. High-performing properties earn $15K/year, while low-performing properties earn $2K/year. Supply is growing faster than revenue, suggesting intensifying competition despite flat two-year trends. The wide performance gap indicates significant variance in execution rather than uniform market saturation, with occupancy at 19% leaving substantial untapped capacity.

Airbnb and VRBO can be profitable in Cuenca. Average annual revenue is $5K with 19% occupancy. High-performing properties earn up to $15K/year. Supply growth outpaces revenue growth, indicating tightening margins despite flat two-year trends. The significant gap between average and high-performing properties suggests uneven market performance where differentiation drives outsized returns.

The average occupancy rate for Airbnbs and VRBOs in Cuenca is 19%. This occupancy level, combined with an average nightly rate of $62, results in a RevPAR (revenue per available room) of $10 per day.

4+ bedroom properties demonstrate the strongest performance in Cuenca, with annual revenue of $7K. These properties balance operating costs and rental demand most effectively in the Cuenca market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Cuenca area. I don't have reliable current data on Cuenca's short-term rental regulations or enforcement reality. Cuenca exists in multiple countries (Ecuador being most notable), and I recommend contacting the local municipal government directly or consulting a local property management expert for current, accurate regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Cuenca Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($4,633) and high-performing properties ($15,375) suggests significant performance variation, reflecting a market where differentiation is driving returns despite moderate occupancy at 19%.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is 3% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-June) when gaining traction is harder.

The most common amenities in Cuenca listings include: Kitchen (99%), Tv (96%), Washing Machine (64%), Parking (58%), Pets Allowed (55%). Amenities that boost revenue the most include Air Conditioning, Pets Allowed, Tv, with Air Conditioning properties earning approximately 17% more ($12K/year vs $11K/year).

Monthly estimated revenue per listing in Cuenca over the last 12 months: May: $226, June: $204, July: $327, August: $386, September: $241, October: $286, November: $391, December: $405, January: $307, February: $259, March: $268, April: $324. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Cuenca is $62, up 25% year-over-year. By property size: 1-bedroom properties average $52/night, 2-bedroom properties average $64/night, 3-bedroom properties average $66/night, 4+ bedroom properties average $105/night. Rates peak in December and are lowest in May.

Guests in Cuenca book an average of 14 days in advance, down 30% from last year. By property size: 1-bedroom: 14 days, 2-bedroom: 13 days, 3-bedroom: 14 days, 4+ bedroom: 16 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Cuenca Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing increased 2%, occupancy fell 4%, average nightly rates increased 25%, and lead time decreased 30%. The sharp rate increase coupled with declining occupancy and compressed booking windows suggests hosts are competing aggressively on price despite softening demand. The wide gap between average ($4,633) and high-performing listings ($15,375) indicates significant performance stratification in the market.

In Cuenca, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 62% higher occupancy than weekdays.