Sønderborg

As of June 2026, Sønderborg, Aabenraa have 704 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Sønderborg generates kr158K per year. High-performing properties earn kr317K/year, while low-performing properties earn kr65K/year. Despite supply contracting 11% year-over-year, revenue declined 7%, suggesting demand softened faster than supply adjusted. The doubling of revenue between average and high performers at 49% occupancy indicates significant performance variance despite market-wide headwinds.

Airbnb and VRBO can be profitable in Sønderborg. Average annual revenue is kr158K with 49% occupancy. High-performing properties earn up to kr317K/year. Declining supply year-over-year suggests tightening market conditions, yet revenue has contracted similarly, indicating demand isn't offsetting reduced inventory. The doubling gap between average and top performers reveals significant differentiation potential despite modest overall occupancy rates.

The average occupancy rate for Airbnbs and VRBOs in Sønderborg is 49%. This occupancy level, combined with an average nightly rate of kr939, results in a RevPAR (revenue per available room) of kr290 per day.

4+ bedroom properties demonstrate the strongest performance in Sønderborg, with annual revenue of kr221K. These properties balance operating costs and rental demand most effectively in the Sønderborg market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Sønderborg area. Sønderborg: Moderate. Registration required, max 70 days/year unless owner-occupied (up to 6 rooms). Standard Danish rules apply. Moderate enforcement through tax authorities. Aabenraa: Moderate. Registration mandatory, 70-day annual limit for non-primary residences. Up to 6 rooms allowed in primary homes. Moderate enforcement via SKAT tax system. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Sønderborg Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The wide performance gap between average revenue ($157,921) and top performers ($317,025) suggests significant property-level differentiation, while 49% occupancy reflects moderate market utilization with room for demand absorption as supply tightens.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 74% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Sønderborg listings include: Washing Machine (82%), Tv (54%), Kitchen (42%), Sauna (41%), Pets Allowed (40%). Amenities that boost revenue the most include Pool, Washing Machine, Pets Allowed, with Pool properties earning approximately 172% more (kr592K/year vs kr218K/year).

Monthly estimated revenue per listing in Sønderborg over the last 12 months: May: kr8K, June: kr9K, July: kr15K, August: kr14K, September: kr9K, October: kr9K, November: kr6K, December: kr9K, January: kr5K, February: kr5K, March: kr8K, April: kr8K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Sønderborg is kr939, up 10% year-over-year. By property size: 1-bedroom properties average kr664/night, 2-bedroom properties average kr749/night, 3-bedroom properties average kr819/night, 4+ bedroom properties average kr1K/night. Rates peak in July and are lowest in September.

Guests in Sønderborg book an average of 66 days in advance, down 1% from last year. By property size: 1-bedroom: 43 days, 2-bedroom: 57 days, 3-bedroom: 73 days, 4+ bedroom: 73 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Sønderborg Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 8%, occupancy rose 2%, average nightly rates increased 10%, and lead time decreased 1%. Despite rate increases, the supply contraction coupled with modest occupancy gains suggests hosts are competing for a relatively flat demand pool, while the wide performance gap between average ($157,921) and top listings ($317,025) indicates significant variance in market positioning.

In Sønderborg, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 9% higher occupancy than weekdays.