North Zealand

As of June 2026, Helsingør, Hillerød, Fredensborg have 2,318 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in North Zealand generates kr132K per year. High-performing properties earn kr346K/year, while low-performing properties earn kr65K/year. The substantial revenue spread suggests that market performance is heavily polarized, with top-tier assets capturing significantly higher value despite a contraction in overall market supply.

Airbnb and VRBO can be profitable in North Zealand. Average annual revenue is kr132K with 41% occupancy. High-performing properties earn up to kr346K/year. This disparity indicates that while market-wide occupancy remains modest, there is a clear segment of inventory successfully navigating current demand constraints to achieve outsized returns.

The average occupancy rate for Airbnbs and VRBOs in North Zealand is 41%. This occupancy level, combined with an average nightly rate of kr1K, results in a RevPAR (revenue per available room) of kr216 per day.

4+ bedroom properties demonstrate the strongest performance in North Zealand, with annual revenue of kr212K. These properties balance operating costs and rental demand most effectively in the North Zealand market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the North Zealand area. Helsingør: Moderate. Registration required for rentals over 42 days/year. Must be primary residence. Subject to national Danish rules limiting short-term rentals. Moderate enforcement through municipal oversight. Hillerød: Moderate. Same national Danish regulations apply - registration needed, primary residence requirement, 42-day threshold. Standard enforcement aligned with regional practices. Fredensborg: Moderate. National Danish short-term rental rules enforced - registration mandatory, primary residence rule, 42-day annual limit. Moderate municipal enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The North Zealand Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The concurrent drop in both metrics points to a softening demand environment that is currently recalibrating alongside the reduction in available listings.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 20% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in North Zealand listings include: Washing Machine (74%), Tv (72%), Kitchen (70%), Heating (61%), Bbq (52%). Amenities that boost revenue the most include Pool, Sauna, Washing Machine, with Pool properties earning approximately 116% more (kr554K/year vs kr256K/year).

Monthly estimated revenue per listing in North Zealand over the last 12 months: May: kr6K, June: kr7K, July: kr13K, August: kr12K, September: kr6K, October: kr7K, November: kr5K, December: kr8K, January: kr3K, February: kr3K, March: kr4K, April: kr6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in North Zealand is kr1K, up 12% year-over-year. By property size: 1-bedroom properties average kr787/night, 2-bedroom properties average kr925/night, 3-bedroom properties average kr1K/night, 4+ bedroom properties average kr2K/night. Rates peak in December and are lowest in September.

Guests in North Zealand book an average of 41 days in advance, down 14% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 38 days, 3-bedroom: 40 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the North Zealand Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 17%, occupancy rose 4%, average nightly rates increased 12%, and lead time decreased 14%. These shifting indicators suggest a market transition toward shorter booking windows and higher pricing, despite broader downward pressure on total revenue.

In North Zealand, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 8% higher occupancy than weekdays.