Herning
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Overview
Annual Rev
kr158.5k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 kr1•••
12 mo avg
••.•%
from prior 12 mo
Lead time
38 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
kr243
12 mo avg
↓33%
from prior 12 mo
Methodology note: Figures reflect Herning market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | 19 (11%) | +kr 179,187 (+100%) | kr 359,081 | kr 179,894 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.1 nights)
3 bedrooms (6.0 nights)
2 bedrooms (5.6 nights)
1 bedroom (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (DKK 103)
3 bedrooms (DKK 79)
2 bedrooms (DKK 58)
1 bedroom (DKK 44)
Professional host share
Independent hosts (57%)
Professionally managed (43%)
As of June 2026, Herning has 394 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.
The average Airbnb or VRBO in Herning generates kr89K per year. High-performing properties earn kr243K/year, while low-performing properties earn kr35K/year. The substantial revenue spread suggests that market rewards are heavily concentrated, indicating that top-tier assets capture a disproportionate share of total demand while others struggle to sustain consistent utilization.
Airbnb and VRBO can be profitable in Herning. Average annual revenue is kr89K with 31% occupancy. High-performing properties earn up to kr243K/year. This occupancy rate reflects a market where demand is likely event-driven or seasonal, creating a significant performance ceiling for properties unable to convert on those specific high-traffic windows.
The average occupancy rate for Airbnbs and VRBOs in Herning is 31%. This occupancy level, combined with an average nightly rate of kr966, results in a RevPAR (revenue per available room) of kr176 per day.
4+ bedroom properties demonstrate the strongest performance in Herning, with annual revenue of kr181K. These properties balance operating costs and rental demand most effectively in the Herning market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Herning area. I don't have reliable information about short-term rental regulations specific to Herning (assuming Herning, Denmark). Without verified data on their permit requirements, occupancy rules, rental caps, and actual enforcement practices, I recommend contacting Herning Kommune directly or consulting a local Danish short-term rental compliance expert for current, accurate regulations and enforcement reality. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Herning Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 5%. This indicates balanced supply-demand dynamics. This slight contraction in revenue despite stagnant supply suggests that current inventory is experiencing increased price sensitivity from guests, signaling a softening in overall market appetite.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.
The most common amenities in Herning listings include: Kitchen (73%), Tv (69%), Washing Machine (69%), Heating (67%), Balcony (50%). Amenities that boost revenue the most include Sauna, Hot Tub, Pool, with Sauna properties earning approximately 105% more (kr382K/year vs kr187K/year).
Monthly estimated revenue per listing in Herning over the last 12 months: May: kr5K, June: kr4K, July: kr9K, August: kr8K, September: kr5K, October: kr5K, November: kr5K, December: kr5K, January: kr5K, February: kr4K, March: kr5K, April: kr5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Herning is kr966, up 24% year-over-year. By property size: 1-bedroom properties average kr650/night, 2-bedroom properties average kr852/night, 3-bedroom properties average kr952/night, 4+ bedroom properties average kr2K/night. Rates peak in December and are lowest in June.
Guests in Herning book an average of 45 days in advance, down 0% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 40 days, 3-bedroom: 52 days, 4+ bedroom: 58 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, supply grew 1%, revenue per listing decreased 5%, occupancy fell 6%, average nightly rates increased 24%, and lead time decreased 0%. Rising rates paired with falling occupancy suggest that the market is currently testing its pricing elasticity, potentially alienating value-conscious travelers in a stagnant demand environment.
In Herning, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 18% higher occupancy than weekdays.