Wismar

As of June 2026, Wismar, Rostock, Schwerin have 3,684 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Wismar generates €14K per year. High-performing properties earn €31K/year, while low-performing properties earn €7K/year. Despite flat supply over two years, revenue declined 19% annually, indicating weakening demand relative to available inventory. The 34% occupancy rate and significant performance gap suggest a bifurcated market where differentiation heavily influences returns.

Airbnb and VRBO can be profitable in Wismar. Average annual revenue is €14K with 34% occupancy. High-performing properties earn up to €31K/year. Rising supply with flat revenue suggests intensifying competition, while the significant gap between average and top performers indicates market stratification where property differentiation is driving returns.

The average occupancy rate for Airbnbs and VRBOs in Wismar is 34%. This occupancy level, combined with an average nightly rate of €136, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Wismar, with annual revenue of €26K. These properties balance operating costs and rental demand most effectively in the Wismar market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Wismar area. Wismar: Moderate. Registration required, compliance with Mecklenburg-Vorpommern state law limiting conversions. Moderate enforcement in tourist areas. Rostock: Moderate. Registration mandatory, restrictions on converting residential to tourist use, owner notification rules. Enforcement increasing in popular districts. Schwerin: Lenient. Basic registration, minimal restrictions as capital with less tourism pressure. Light enforcement, mostly complaint-driven. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wismar Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($13,613) and high-performing properties ($30,749) suggests market stratification, where property differentiation is driving performance variance amid moderate occupancy of 34%.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Wismar listings include: Kitchen (73%), Tv (64%), Washing Machine (48%), Balcony (47%), Pets Allowed (37%). Amenities that boost revenue the most include Heating, Bbq, Sauna, with Heating properties earning approximately 56% more (€40K/year vs €26K/year).

Monthly estimated revenue per listing in Wismar over the last 12 months: May: €872, June: €947, July: €1K, August: €1K, September: €1K, October: €1K, November: €448, December: €670, January: €319, February: €311, March: €623, April: €857. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wismar is €136, up 21% year-over-year. By property size: 1-bedroom properties average €109/night, 2-bedroom properties average €139/night, 3-bedroom properties average €167/night, 4+ bedroom properties average €319/night. Rates peak in December and are lowest in May.

Guests in Wismar book an average of 40 days in advance, down 18% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 41 days, 3-bedroom: 44 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wismar Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 19%, occupancy fell 10%, average nightly rates increased 21%, and lead time decreased 18%. Rising supply combined with falling occupancy signals intensifying competition, while the substantial gap between average revenue ($13,613) and top performers ($30,749) indicates highly uneven market performance.

In Wismar, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 8% higher occupancy than weekdays.