Stralsund

As of June 2026, Binz, Sassnitz, Bergen auf Rügen have 7,181 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.

The average Airbnb or VRBO in Rugen generates €12K per year. High-performing properties earn €37K/year, while low-performing properties earn €7K/year. Supply growth of 4.5% YoY combined with declining revenue signals intensifying competition, while the wide performance gap suggests market bifurcation where differentiation increasingly determines viability at current 28% occupancy levels.

Airbnb and VRBO can be profitable in Rugen. Average annual revenue is €12K with 28% occupancy. High-performing properties earn up to €37K/year. Supply growth outpaces revenue decline, indicating tightening margins as competition intensifies. The threefold gap between average and top performers suggests significant performance variance, reflecting heterogeneous market conditions where differentiation increasingly determines viability.

The average occupancy rate for Airbnbs and VRBOs in Rugen is 28%. This occupancy level, combined with an average nightly rate of €148, results in a RevPAR (revenue per available room) of €25 per day.

4+ bedroom properties demonstrate the strongest performance in Rugen, with annual revenue of €17K. These properties balance operating costs and rental demand most effectively in the Rugen market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rugen area. Binz: Moderate. Registration required, tourism tax applies. Standard permit process through local authorities. Enforcement present but not aggressive. Sassnitz: Moderate. Municipal registration mandatory, commercial licensing for frequent rentals. Tourism tax collection enforced. Moderate compliance monitoring. Bergen auf Rügen: Lenient. Basic registration recommended, tourism tax expected. Limited enforcement, many hosts operate informally. Minimal restrictions compared to coastal resort towns. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rugen Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($12,276) and top performers ($36,694) suggests differentiation is driving returns, while the 28% occupancy rate reveals substantial unutilized capacity across the market.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Rugen listings include: Kitchen (78%), Tv (58%), Balcony (56%), Washing Machine (49%), Pets Allowed (44%). Amenities that boost revenue the most include Parking, Pool, Heating, with Parking properties earning approximately 122% more (€62K/year vs €28K/year).

Monthly estimated revenue per listing in Rugen over the last 12 months: May: €805, June: €947, July: €1K, August: €1K, September: €982, October: €969, November: €334, December: €584, January: €299, February: €373, March: €570, April: €801. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rugen is €148, up 22% year-over-year. By property size: 1-bedroom properties average €123/night, 2-bedroom properties average €155/night, 3-bedroom properties average €193/night, 4+ bedroom properties average €269/night. Rates peak in August and are lowest in November.

Guests in Rugen book an average of 41 days in advance, down 10% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 42 days, 3-bedroom: 47 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rugen Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing decreased 17%, occupancy fell 12%, average nightly rates increased 22%, and lead time decreased 10%. The combination of rising rates amid falling occupancy and revenue suggests hosts are competing harder for fewer bookings, while the substantial gap between average ($12,276) and high-performing listings ($36,694) indicates significant performance stratification in the market.

In Rugen, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Sunday.