Salzburg, DE
Part of the Bad Reichenhall market area
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Overview
Annual Rev
€17.5k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
€140
12 mo avg
↑16%
from prior 12 mo
Lead time
44 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
€37
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Bad Reichenhall market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€20,796 | — | — |
| Lake Access | 🔒 1• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Sauna | 🔒 7• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Gym | 🔒 1• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pool | 🔒 5• (•%) | 🔒 +€7••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Air conditioning | 🔒 3• (•%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Internet | 🔒 8•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Heating | 🔒 9•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.5 nights)
4+ bedrooms (5.4 nights)
Studio (5.4 nights)
2 bedrooms (5.4 nights)
3 bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (€133)
3 bedrooms (€129)
2 bedrooms (€74)
Studio (€58)
1 bedroom (€49)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Over the 12 months ending August 2026, the Bad Reichenhall market averaged 1,488 active Airbnb and VRBO listings, up 3% from a year earlier and up 18% over two years.
An average Bad Reichenhall listing earns €18K/year. High-performing listings earn €44K, while low-performing listings earn €9K.
Average occupancy in Bad Reichenhall is 35%, producing RevPAR of €38 per available night.
3-bedroom listings generate the highest average annual revenue in Bad Reichenhall, at €30K.
Rules vary across Bad Reichenhall. Bad Reichenhall: Moderate. Registration required, commercial use restricted in residential zones. Enforcement exists but not aggressive. Berchtesgaden: Moderate. Tourist tax registration mandatory, zoning rules apply. Selective enforcement, mainly complaint-driven. Salzburg: Strict. Registration mandatory, principal residence rule enforced, density limits in Old Town. Active monitoring and fines for violations. Verify requirements for the property's jurisdiction.
The Bad Reichenhall Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in November and March.
The most common amenities are TV (92%), Kitchen (90%), Heating (90%). The strongest positive revenue associations are Sauna (+49%), Pool (+33%), Washing Machine (+30%).
Average daily rate in Bad Reichenhall is €159, up 26% year-over-year. Rates peak in December and are lowest in November.
Guests in Bad Reichenhall book an average of 44 days in advance, down 10% from last year. Booking windows range from 42 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday.