Ruhla
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Overview
Annual Rev
€18.4k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
€119
12 mo avg
↑19%
from prior 12 mo
Lead time
37 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
€34
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Ruhla market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pets Allowed | — | +€6,185 | — | — |
| Washing Machine | 🔒 2•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Sauna | 🔒 5• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pool | 🔒 2• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.2 nights)
2 bedrooms (5.1 nights)
3 bedrooms (4.1 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms (€72)
3 bedrooms (€67)
2 bedrooms (€59)
1 bedroom (€47)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Over the 12 months ending August 2026, the Ruhla market averaged 727 active Airbnb and VRBO listings, up 1% from a year earlier and up 30% over two years.
An average Ruhla listing earns €16K/year. High-performing listings earn €31K, while low-performing listings earn €7K.
Average occupancy in Ruhla is 33%, producing RevPAR of €30 per available night.
4+ bedroom listings generate the highest average annual revenue in Ruhla, at €29K.
Rules vary across Ruhla. I don't have reliable current data on short-term rental regulations or enforcement practices for these specific German cities (Eisenach, Gotha, Bad Salzungen in Thuringia). German STR rules vary significantly by state and municipality. Thuringia generally has lighter regulation than cities like Berlin or Munich, but I cannot verify the specific permit requirements, caps, or actual enforcement levels for these three cities without access to current local ordinances and enforcement data. I recommend contacting each city's Ordnungsamt (regulatory office) directly for accurate information. Verify requirements for the property's jurisdiction.
The Ruhla Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 18%, suggesting demand is outpacing available supply.
RevPAR is highest in May and October; it is lowest in January and March.
The most common amenities are TV (94%), Heating (94%), Kitchen (94%). The strongest positive revenue associations are Bbq (+29%), Washing Machine (+23%), Pets Allowed (+21%).
Average daily rate in Ruhla is €122, up 26% year-over-year. Rates peak in December and are lowest in September.
Guests in Ruhla book an average of 36 days in advance, down 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 21% higher than weekday occupancy.