Ruhla
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Annual revenue (actual)
€17.8k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
€120
12 mo avg
↑18%
from prior 12 mo
Lead time
38 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
€35
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Ruhla market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +€5,754 | — | — |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pool | 🔒 2• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Sauna | 🔒 5• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Heating | 🔒 5•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Bicycles | 🔒 3• (•%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 5•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Internet | 🔒 5•• (••%) | 🔒 +€6•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +€3•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.1 nights)
2 bedrooms (5.0 nights)
Studio (5.0 nights)
3 bedrooms (4.3 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€80)
3 bedrooms (€69)
2 bedrooms (€58)
1 bedroom (€49)
Studio (€24)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending September 2026, the Ruhla market averaged 730 active Airbnb and VRBO listings, up 1% from a year earlier and up 30% over two years.
An average Ruhla listing earns €15K/year. High-performing listings earn €31K, while low-performing listings earn €6K.
Average occupancy in Ruhla is 34%, producing RevPAR of €31 per available night.
4+ bedroom listings generate the highest average annual revenue in Ruhla, at €29K.
Rules vary across Ruhla. Eisenach: Moderate. Registration required, tourist tax collection mandatory. Standard German STR rules apply. Moderate enforcement through tax audits. Gotha: Moderate. Registration and tourist tax required. Must comply with residential use ordinances. Enforcement mainly tax-focused, occasional compliance checks. Bad Salzungen: Lenient. Basic registration and tourist tax collection. As spa town, rentals encouraged. Light enforcement, primarily tax collection focused. Verify requirements for the property's jurisdiction.
The Ruhla Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 23%, suggesting demand is outpacing available supply.
RevPAR is highest in May and September; it is lowest in January and March.
The most common amenities are Heating (95%), TV (95%), Kitchen (94%). The strongest positive revenue associations are Bbq (+30%), Pets Allowed (+23%), Washing Machine (+14%).
Average daily rate in Ruhla is €123, up 24% year-over-year. Rates peak in December and are lowest in September.
Guests in Ruhla book an average of 37 days in advance, up 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 22% higher than weekday occupancy.
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