Aurich

As of June 2026, Aurich, Norden, Emden have 3,415 active Airbnb and VRBO listings. This represents a 8% increase from the previous year.

The average Airbnb or VRBO in Aurich generates €13K per year. High-performing properties earn €29K/year, while low-performing properties earn €6K/year. Supply growth of 7.6% YoY combined with declining revenue signals intensifying competition outpacing demand, while the 4.8x performance gap between high and low earners indicates significant market fragmentation where differentiation determines viability.

Airbnb and VRBO can be profitable in Aurich. Average annual revenue is €13K with 35% occupancy. High-performing properties earn up to €29K/year. Supply is growing while revenue declines year-over-year, indicating tightening margins as competition increases. The doubling gap between average and top performers suggests significant performance variance, reflecting differentiation opportunities in a moderating market.

The average occupancy rate for Airbnbs and VRBOs in Aurich is 35%. This occupancy level, combined with an average nightly rate of €119, results in a RevPAR (revenue per available room) of €25 per day.

4+ bedroom properties demonstrate the strongest performance in Aurich, with annual revenue of €15K. These properties balance operating costs and rental demand most effectively in the Aurich market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Aurich area. I don't have reliable, current data on short-term rental regulations or enforcement reality for Aurich, Norden, and Emden specifically. These smaller German cities in Lower Saxony may follow state-level rules, but local ordinances and actual enforcement practices vary significantly. I recommend contacting each city's Ordnungsamt (regulatory office) directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Aurich Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 8% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($12,975) and top performers ($29,089) suggests significant performance variance, reflecting competitive pressure as supply growth outpaces demand recovery.

Launch around July, 2-3 months before peak summer season (October peaks). This pre-peak timing lets you build reviews when competition is -84% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Aurich listings include: Kitchen (85%), Washing Machine (66%), Tv (63%), Pets Allowed (34%), Balcony (34%). Amenities that boost revenue the most include Sauna, Heating, Parking, with Sauna properties earning approximately 34% more (€28K/year vs €21K/year).

Monthly estimated revenue per listing in Aurich over the last 12 months: May: €841, June: €882, July: €965, August: €1K, September: €1K, October: €1K, November: €424, December: €600, January: €290, February: €343, March: €665, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Aurich is €119, up 25% year-over-year. By property size: 1-bedroom properties average €102/night, 2-bedroom properties average €119/night, 3-bedroom properties average €143/night, 4+ bedroom properties average €182/night. Rates peak in April and are lowest in May.

Guests in Aurich book an average of 41 days in advance, down 12% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 41 days, 3-bedroom: 45 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Aurich Airbnb and VRBO market has seen the following changes: supply grew 8%, revenue per listing decreased 3%, occupancy fell 4%, average nightly rates increased 25%, and lead time decreased 12%. The combination of rising supply and falling occupancy suggests intensifying competition, while the substantial gap between average revenue ($12,975) and top performers ($29,089) indicates highly uneven market performance.

In Aurich, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 9% higher occupancy than weekdays.