Ayia Napa

As of June 2026, Ayia Napa, Protaras, Paralimni have 2,798 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Ayia Napa generates €21K per year. High-performing properties earn €57K/year, while low-performing properties earn €9K/year. This significant spread highlights that revenue potential is heavily skewed toward top-tier assets, as the market struggles with a 26% year-over-year revenue decline despite a contraction in available supply.

Airbnb and VRBO can be profitable in Ayia Napa. Average annual revenue is €21K with 34% occupancy. High-performing properties earn up to €57K/year. The wide performance gap suggests that market profitability is currently fragmented, with top earners effectively navigating the broader trend of declining aggregate revenues.

The average occupancy rate for Airbnbs and VRBOs in Ayia Napa is 34%. This occupancy level, combined with an average nightly rate of €211, results in a RevPAR (revenue per available room) of €40 per day.

4+ bedroom properties demonstrate the strongest performance in Ayia Napa, with annual revenue of €37K. These properties balance operating costs and rental demand most effectively in the Ayia Napa market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ayia Napa area. Ayia Napa: Lenient. Cyprus Tourism Organisation (CTO) license required for short-term rentals, property must meet safety standards. Many operate unlicensed with minimal enforcement despite regulations. Protaras: Lenient. CTO registration mandatory, compliance with tourism accommodation standards needed. Enforcement is light, numerous unlicensed properties operate openly. Paralimni: Lenient. Same CTO licensing requirements as other Cyprus municipalities. Minimal active enforcement, unlicensed rentals common throughout area. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ayia Napa Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 26%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that while competition is thinning, the overall market appetite has not yet stabilized, creating a challenging environment for average listings.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -25% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Ayia Napa listings include: Air Conditioning (96%), Kitchen (95%), Washing Machine (83%), Balcony (79%), Pool (74%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 95% more (€46K/year vs €24K/year).

Monthly estimated revenue per listing in Ayia Napa over the last 12 months: May: €1K, June: €2K, July: €2K, August: €2K, September: €2K, October: €2K, November: €860, December: €571, January: €362, February: €417, March: €643, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ayia Napa is €211, up 14% year-over-year. By property size: 1-bedroom properties average €83/night, 2-bedroom properties average €122/night, 3-bedroom properties average €223/night, 4+ bedroom properties average €441/night. Rates peak in August and are lowest in December.

Guests in Ayia Napa book an average of 40 days in advance, down 24% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 39 days, 3-bedroom: 41 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ayia Napa Airbnb and VRBO market has seen: supply declined 8%, revenue per listing decreased 26%, occupancy rose 3%, average nightly rates increased 14%, and lead time decreased 24%. These shifts reflect a move toward shorter, higher-priced bookings, indicating that while supply is exiting, remaining hosts are adjusting to a more volatile, last-minute consumer behavior.

In Ayia Napa, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 9% higher occupancy than weekdays.