Pereira

As of June 2026, Pereira, Armenia, Manizales have 1,384 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Pereira generates COP23.4M per year. High-performing properties earn COP90.2M/year, while low-performing properties earn COP8.1M/year. The stark disparity between top and bottom earners suggests that market success is heavily skewed toward assets that capture specific demand segments, rather than a uniform distribution of revenue across all listings.

Airbnb and VRBO can be profitable in Pereira. Average annual revenue is COP23.4M with 23% occupancy. High-performing properties earn up to COP90.2M/year. With supply contracting by 13% while revenue grows, the potential for high-earning units reflects a market where reduced competition is currently favoring established listings that maintain consistent occupancy.

The average occupancy rate for Airbnbs and VRBOs in Pereira is 23%. This occupancy level, combined with an average nightly rate of COP282K, results in a RevPAR (revenue per available room) of COP50K per day.

4+ bedroom properties demonstrate the strongest performance in Pereira, with annual revenue of COP52.4M. These properties balance operating costs and rental demand most effectively in the Pereira market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Pereira area. Pereira: Lenient. No specific STR regulations or registration system. Operates under general tourism/tax rules. Minimal enforcement, hosts operate freely. Armenia: Lenient. Basic RUT tax registration required. No STR-specific permits or caps. Light enforcement, widespread informal operation. Manizales: Lenient. Tourism registry (RNT) technically required for commercial rentals. No occupancy rules or caps. Weak enforcement, most hosts unregistered. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Pereira Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 13% year-over-year, while RevPAR has increased 5%. This indicates healthy demand growth outpacing supply. The tightening of supply against rising revenue metrics signals a transition toward a landlord-favorable environment where existing inventory faces less pressure from new entrants.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-May) when gaining traction is harder.

The most common amenities in Pereira listings include: Kitchen (98%), Tv (96%), Washing Machine (84%), Pets Allowed (61%), Balcony (39%). Amenities that boost revenue the most include Hot Tub, Bbq, Pool, with Hot Tub properties earning approximately 225% more (COP105.9M/year vs COP32.6M/year).

Monthly estimated revenue per listing in Pereira over the last 12 months: May: COP870K, June: COP1.3M, July: COP1.2M, August: COP1.5M, September: COP1.1M, October: COP1.5M, November: COP1.7M, December: COP2.5M, January: COP2.3M, February: COP1.1M, March: COP1.6M, April: COP1.8M. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Pereira is COP282K, up 27% year-over-year. By property size: 1-bedroom properties average COP166K/night, 2-bedroom properties average COP196K/night, 3-bedroom properties average COP289K/night, 4+ bedroom properties average COP908K/night. Rates peak in December and are lowest in May.

Guests in Pereira book an average of 18 days in advance, down 25% from last year. By property size: 1-bedroom: 15 days, 2-bedroom: 17 days, 3-bedroom: 20 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Pereira Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing increased 5%, occupancy fell 0%, average nightly rates increased 27%, and lead time decreased 25%. A 27% rise in nightly rates despite stable occupancy suggests that the market is currently absorbing higher prices as supply exits, indicating heightened pricing power for remaining hosts.

In Pereira, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 22% higher occupancy than weekdays.