Pereira
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Overview
Annual Rev
$31.7m
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$242,375
12 mo avg
↑16%
from prior 12 mo
Lead time
19 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$65,658
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Pereira market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$77,485,726 | — | — |
| Lake Access | 🔒 5 (•%) | 🔒 +$6••••••• (+•••%) | 🔒 $1•••••••• | 🔒 $4••••••• |
| Heating | 🔒 2• (•%) | 🔒 +$6••••••• (+•••%) | 🔒 $1•••••••• | 🔒 $4••••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$5••••••• (+•••%) | 🔒 $9••••••• | 🔒 $3••••••• |
| Pool | 🔒 1•• (••%) | 🔒 +$4••••••• (+•••%) | 🔒 $7••••••• | 🔒 $3••••••• |
| Sauna | 🔒 2• (•%) | 🔒 +$2••••••• (+••%) | 🔒 $7••••••• | 🔒 $4••••••• |
| Parking | 🔒 5•• (••%) | 🔒 +$2••••••• (+•••%) | 🔒 $4••••••• | 🔒 $2••••••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +$2••••••• (+••%) | 🔒 $5••••••• | 🔒 $3••••••• |
| Gym | 🔒 6• (••%) | 🔒 +$8•••••• (+••%) | 🔒 $5••••••• | 🔒 $4••••••• |
| Internet | 🔒 4•• (••%) | 🔒 +$1••••• (+•%) | 🔒 $4••••••• | 🔒 $4••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.0 nights)
3 bedrooms (7.0 nights)
2 bedrooms (6.8 nights)
4+ bedrooms (4.7 nights)
Cleaning fee by bedroom
3 bedrooms (COP 1,240)
4+ bedrooms (COP 23)
2 bedrooms (COP 13)
1 bedroom (COP 11)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Pereira market averaged 1,414 active Airbnb and VRBO listings, down 6% from a year earlier and up 49% over two years.
An average Pereira listing earns COP26.6M/year. High-performing listings earn COP98.0M, while low-performing listings earn COP9.3M.
Average occupancy in Pereira is 24%, producing RevPAR of COP57K per available night.
4+ bedroom listings generate the highest average annual revenue in Pereira, at COP60.9M.
Rules vary across Pereira. Pereira: Lenient. No specific STR regulations or registration requirements. Operates under general commercial rules. Minimal enforcement, hosts operate freely. Armenia: Lenient. Basic RUT tax registration required. No STR-specific permits or restrictions. Light enforcement, widespread informal operation. Manizales: Lenient. General tourism registration (RNT) technically required but rarely enforced. No occupancy rules or caps. Minimal oversight, most hosts operate without formal compliance. Verify requirements for the property's jurisdiction.
The Pereira Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 28%, suggesting demand is outpacing available supply.
RevPAR is highest in December and January; it is lowest in September and February.
The most common amenities are Kitchen (99%), Internet (98%), TV (97%). The strongest positive revenue associations are Hot Tub (+222%), Bbq (+189%), Pool (+138%).
Average daily rate in Pereira is COP307K, up 34% year-over-year. Rates peak in December and are lowest in September.
Guests in Pereira book an average of 18 days in advance, down 11% from last year. Booking windows range from 15 days for 1-bedroom listings to 28 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 25% higher than weekday occupancy.